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The Challenge What channels work?. Exponential complexity One advertiser with two brands in four markets running five campagins across four channels with.

Published byCharlene Sheena Payne Modified over 9 years ago

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Presentation on theme: "The Challenge What channels work?. Exponential complexity One advertiser with two brands in four markets running five campagins across four channels with."— Presentation transcript:

1 The Challenge What channels work?

2 Exponential complexity One advertiser with two brands in four markets running five campagins across four channels with six parterns i each 1 x 2 x 4 x 5 x 4 x 6 = 960 relations to track!

3 The solution: PlanServeTrackReportAnalyseOptimise A cross-media marketing platform that enables you to......across all your digital channels. your entire online marketing activity in one interface banner ads, text links and rich media Banners, contextual, email, partnerships (affiliate), etc... with full de-duplication across channels the complete cross-media customer journey for the highest ROI Banners E-mail Search MobilePhone

4 Last click First click Other interactions $

5 Example cross-media user journey report Full visibility into the cross media journey can now be provided. Partners and Publishers may now get credit for assisting in a sale where they may not have previously.

6 Who uses td Integral?

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