1. PERSONALIZED WORKOUT COACH Akshaya Venkat, Brenna Smith, Michael Zhou, Tom Lehmann

2. TEAM Akshaya Venkat Brenna Smith  Major: HCDE / Math  Hobbies: Hot yoga, hiking, photography, running and travelling,  Major: Informatics  Hobbies: UW Rugby, website building (HTML), travelling.

3. TEAM CONT. Michael Zhou Tom Lehmann  Major: CS  Hobbies: Tennis, Video games, Music.  Major: CS  Hobbies: Rowing, running, climbing, movies, reading.

4. Concept Map

5. PRIORITIZATION MATRIX SubstantialFeasibleInterested? Making Exercise FunNYY MotivationY?Y Social Engagement?NN InjuryYYY MoneyNNN TimeYYY Lack of KnowledgeYYY IndividualityYYY ** Top 4 topics in Green

6. 4 TOP PROBLEMS TopicsOverview Motivation One of the biggest barriers for someone who is trying to get in shape. May have to do with money constraints, attitude, lack of results, or boredom, etc. Trouble starting and commitment towards staying active. Time People prioritize other things in their life before exercise. Lack of knowledge Not knowing what to do and how will not get you the results that you want. One can risk serious injuries. Individuality Tailoring workout plan to one’s goals, resources, lifestyle constraints such as money, time, and location.

7. LACK OF KNOWLEDGE: BRIEF OVERVIEW  According to www.livestrong.org, “I don’t know what to do” is listed in an article titled, “Top 10 reasons people don’t exercise”.  Not understanding how to achieve one’s personal goals with the resources available.  One could have personalized goals but if implemented incorrectly could have serious issues with respect to mind, body and lifestyle. © www.bangkokfitness.com

8. LACK OF KNOWLEDGE : REASON FOR SELECTION  Negatively impacts all the other goals.  Risk of injury  Lowers motivation  Undesired results  Wastes time/energy/money/other resources  Might be embarrassing to ask for help. Mike Baldwin ©

9. SIGNIFICANCE  According to the Centers for Disease Control and Prevention, more than 1/3 (37.5%)of U.S. adults are considered obese.  Obesity-related conditions include heart disease, stroke, type 2 diabetes and certain types of cancer, some of the leading causes of preventable death.  Market size: Large, whole of U.S should be considered and will be impacted.  Partial blame for America’s obesity epidemic and improper exercise routines is due to the lack of knowledge of such facts related to proper fitness and health. © CDC

10. STAKEHOLDERS  Employers  With more traffic at fitness facilities come the need for more employees and employers. Increasing job market as well as helping people obtain fitness goals.  Customers  The people who have fitness goals and are trying to implement them.  Facilities  With more app traffic comes more exercise facility traffic. Sports clubs, and health centers would be positively impacted

11. COMPETITOR 1 : FITOCRACY ProsCons Helps one get motivated, gamifies workout (with points). Helps track and share progress with others. Increases competitive nature with badges and prizes. Flexible: Can be used with many different types of workouts. User friendly. Assumes that one has knowledge about workouts or can get it from others. Only about exercise, nothing about diet, nutrition.

12. prosCons Has a lot of possible workouts inclusive of time, level of difficulty and social recommendation. Very detailed, has step by step instructions with pictures and videos. Option to personalize. Personalizaton is not goal-oriented. Most workouts are timed, but no timer inclusive in app. Community is limited to others with the app. Paid app. Overwhelming amount of information for one app. COMPETITOR 2: WORKOUT TRAINER

13. COMPETITOR 3: NIKE PRO TRAINER BOOM ProsCons Uses popular professional athlete for motivational purposes. Times your workouts. Makes a workout playlist using one’s own music library. Very simple. No information about workouts, or tips. Repetitive motivational lines. No significant features other than timing.

14. COMPETITOR 4: NIKE + RUNNING ProsCons Detailed feedback about workout Keeps track of time, distance, route take and approximate calories burned. Can share workouts and results on social media. Can sync with specified Nike shoes. Primarily an app for running outdoors, nothing else. Assumes user knows about proper running techniques, gear and safety.