1. FurniCube™ Hyeok Chun YoungGyoo Hwang Hooly Sim Jordan Woods Group 4.

2. Meet Dave. Age: 21 Single Lower middle-class Lives in a typical bachelor apartment in Hong Kong Dave has a problem….

3. NOT ENOUGH SPACE.

4. Problem Definition. Average living space /person in 2012: 140 sq.ft (4 평 ) Small furnished flat: –450-800 sq.ft (12 - 22 평 ) –1-2 bedrooms –Price: $8,000 - $15,000/month HKD ($1,030 – $2,000 USD) New York Average living space /person in 2012: 300 - 400 sq.ft (12 평 ) Studio Apartment: –400 sq.ft –One room (plus bathroom) –Price: $2000/month USD The Facts. Hong Kong

5. Alternatives Detachable Walls Pros Highly efficient Simple to use Aesthetically appealing Cons Considerable skill required for installation Expensive Already available

6. Furniture in the Floor Pros Creates space to move around New potential for storage Cons Would only work on the ground floor (second floor is the first floor’s ceiling; no space for storage Could be highly detrimental in case of flooding

7. PROTOTYPE Solution: Furnicube™

8. Design & Engineering Current idea is to use balls, located on each corner of the cube as a connected device The cube will come in different sizes, and the connection devices will be standard and compatible with all products offered

9. How It Works Begins as a compact, lightweight cube Unfolds into various shapes (6in (no tiling)|12in|24in|48in) Tiles inserted between the joints to form solid surfaces Many different types of furniture can be formed Bed frames Tables Desks Chairs End Tables Etc.

10. How It Works

11. Tiling & Other Surfaces Form a crucial aspect of the cube, in both form and function Removable, lightweight, easy to store Come in various colors and materials

12. OUR BUSINESS MODEL.

13. Target Market: Dave Age: 21 – 28 Modest living Inhabitants of large cities Young millennials who are more concerned with maximizing efficiency and keeping things clean Interested in function and design as well as saving money

14. Main Markets –New York –Hong Kong –Seoul –Tokyo –Cities with high pop. density

15. Philosophy of Tiling Grow as an individual; –Frames remain the same but tiles change over time All about customization Various surface price points and cheap frame allows for FurniCube to reach various market segments

16. Thank You.