1. Deciphering Labels-part l The Basics.

2. Speaking from experience…. How would you change food labels? Think. Pair. Share. Labels are changing!are Overview of current label facts.

3. Purpose of Product Labeling  Intended Purpose  Inform consumer  Manufacturer’s Purpose  ???  Purpose  Make a sale

4. Caveat Emptor! Buyer Beware! 1990 Nutrition Labeling and Education Act Goal: provide consumer accurate food info Not perfect Laws change to improve consumer protection Labels changed to work around the laws : (

5. What’s reliable on a food label? Two parts are your friend! ‘Nutrition Facts’ panel Ingredient list Be skeptical of ALL other label info  Consider it to be advertising

6. Overview: current Facts Panel 5% DV or less is low 20% DV or more is high Start here  Limit these Get enough of these Footnote Macaroni and Cheese

7. What can you learn from this list? INGREDIENTS: Milled corn, sugar, enriched flour {wheat flour, reduced iron, niacinamide (vit B 3 ), riboflavin (vit B 2 ), thiamine hydrochloride (vit B 1 ) and folate}, corn syrup, molasses, salt, partially hydrogenated vegetable oil (one or more of the following oils; coconut, cottonseed or soybean oil), sodium ascorbate and ascorbic acid (vit C), zinc oxide, BHT (preservative), annato, folic acid, vitamin D and B-12.

8. Learn from the List INGREDIENTS: Milled corn, sugar, enriched flour {wheat flour, reduced iron, niacinamide (vit B 3 ), riboflavin (vit B 2 ), thiamine hydrochloride (vit B 1 ) and folate}, corn syrup, molasses, salt, partially hydrogenated vegetable oil (one or more of the following oils; coconut, cottonseed or soybean oil), sodium ascorbate and ascorbic acid (vit C), niacinamide, zinc oxide, BHT (preservative), annato, folic acid, vitamin D and B-12. Listed High to Low by weight

9. Labeling Activity-Product Comparison Compare two products. Complete the handout. Explain your choice to another group. Do they agree with you? One paper/team due, typed, Wed. Sept. 30

10. Deciphering Labels-part II The Language of Labels Note: Label Assignment is due

11. What is Sugar Splitting? INGREDIENTS: Milled corn, sugar, enriched flour {wheat flour, reduced iron, niacinamide (vit B 3 ), riboflavin (vit B 2 ), thiamine hydrochloride (vit B 1 ) and folate}, corn syrup, molasses, salt, partially hydrogenated vegetable oil (one or more of the following oils; coconut, cottonseed or soybean oil), sodium ascorbate and ascorbic acid (vit C), zinc oxide, BHT (preservative), annato, folic acid, vitamin D and B-12.

12. Sugar Splitting INGREDIENTS: Milled corn, sugar, enriched flour {wheat flour, reduced iron, niacinamide (vit B 3 ), riboflavin (vit B 2 ), thiamine hydrochloride (vit B 1 ) and folate}, corn syrup, molasses, salt, partially hydrogenated vegetable oil (one or more of the following oils; coconut, cottonseed or soybean oil), sodium ascorbate and ascorbic acid (vit C), zinc oxide, BHT (preservative), annato, folic acid, vitamin D and B-12. Are sugars natural or added?

13. Sugar Splitting INGREDIENTS: Milled corn, sugar, enriched flour {wheat flour, reduced iron, niacinamide (vit B 3 ), riboflavin (vit B 2 ), thiamine hydrochloride (vit B 1 ) and folate}, corn syrup, molasses, salt, partially hydrogenated vegetable oil (one or more of the following oils; coconut, cottonseed or soybean oil), sodium ascorbate and ascorbic acid (vit C), zinc oxide, BHT (preservative), annato, folic acid, vitamin D and B-12. All are added!

14. The most common additives are…. INGREDIENTS: Milled corn, sugar, enriched flour {wheat flour, reduced iron, niacinamide (vit B 3 ), riboflavin (vit B 2 ), thiamine hydrochloride (vit B 1 ) and folate}, corn syrup, molasses, salt, partially hydrogenated vegetable oil (one or more of the following oils; coconut, cottonseed or soybean oil), sodium ascorbate and ascorbic acid (vit C), zinc oxide, BHT (preservative), annato, folic acid, vitamin D and B-12.

15. Most Common Additives INGREDIENTS: Milled corn, sugar, enriched flour {wheat flour, reduced iron, niacinamide (vit B 3 ), riboflavin (vit B 2 ), thiamine hydrochloride (vit B 1 ) and folate}, corn syrup, molasses, salt, partially hydrogenated vegetable oil (one or more of the following oils; coconut, cottonseed or soybean oil), sodium ascorbate and ascorbic acid (vit C), zinc oxide, BHT (preservative), annato, folic acid, vitamin D and B-12.

16. Partial Hydrogenation…good or bad? INGREDIENTS: Milled corn, sugar, enriched flour {wheat flour, reduced iron, niacinamide (vit B 3 ), riboflavin (vit B 2 ), thiamine hydrochloride (vit B 1 ) and folate}, corn syrup, molasses, salt, partially hydrogenated vegetable oil (one or more of the following oils; coconut, cottonseed or soybean oil), sodium ascorbate and ascorbic acid (vit C), zinc oxide, BHT (preservative), annato, folic acid, vitamin D and B-12.

17. How related to Trans Fat? INGREDIENTS: Milled corn, sugar, enriched flour {wheat flour, reduced iron, niacinamide (vit B 3 ), riboflavin (vit B 2 ), thiamine hydrochloride (vit B 1 ) and folate}, corn syrup, molasses, salt, partially hydrogenated vegetable oil (one or more of the following oils; coconut, cottonseed or soybean oil), sodium ascorbate and ascorbic acid (vit C), zinc oxide, BHT (preservative), annato, folic acid, vitamin D and B-12. 

18. What does enriched mean? INGREDIENTS: Milled corn, sugar, enriched flour {wheat flour, reduced iron, niacinamide (vit B 3 ), riboflavin (vit B 2 ), thiamine hydrochloride (vit B 1 ) and folate}, corn syrup, molasses, salt, partially hydrogenated vegetable oil (one or more of the following oils; coconut, cottonseed or soybean oil), sodium ascorbate and ascorbic acid (vit C), zinc oxide, BHT (preservative), annato, folic acid, vitamin D and B-12.

19. What does enriched mean? INGREDIENTS: Milled corn, sugar, enriched flour {wheat flour, reduced iron, niacinamide (vit B 3 ), riboflavin (vit B 2 ), thiamine hydrochloride (vit B 1 ) and folate}, corn syrup, molasses, salt, partially hydrogenated vegetable oil (one or more of the following oils; coconut, cottonseed or soybean oil), sodium ascorbate and ascorbic acid (vit C), zinc oxide, BHT (preservative), annato, folic acid, vitamin D and B-12.

20. ‘Enriched’? whole grain  nutrient loss (i.e. vit, min, fiber, etc.)  heavily processed grain  add back some of lost nutrients  ‘enriched’ grain Think depleted!

21. ‘Enriched’: A red flag for ‘processed’ Generally enriched foods are not top tier, nutrient dense (ND) foods

22. Bring in the fortifications! Red flag for ‘highly processed’ 1 + nutrient added Most foods can be fortified

23. Blame the Name Game Blueberry waffles, yogurt, drinks with no berries. Blueberry bits : (The real deal : )

24. Terms with legal definitions  Healthy Set amount: cholesterol, fat, fiber, Iron saturated fat, vit A, C, Calcium, Protein  Natural No synthetic or artificial ingredients  Fresh No preservatives, raw, not frozen, canned or heated

25. Who oversees fresh/raw food labels? Meat*, eggs, fresh fruit and vegetables U.S. Dept. Agriculture monitors safety/labeling Currently, labeling is mostly voluntary

26. Illustration 4.4, p. 4-5 USDA LEAN 4 oz serving <10 g fat <4.5 g trans + sat fat < 95 mg cholesterol What % Calories are from fat? Are these products truly lean?

27. % fat on meat labels refers to % fat by weight! “20% fat” product; ~70 % of Calories from fat “7% fat” product; ~43% of Calories from fat Neither are low fat (<3g fat/serving) Both ~high fat/sat fat, high protein/iron foods 

28. Good  Better  Best!!!!! Labels can be useful  Ingredient lists  Nutrition Facts panel  Consider all else to be of suspect accuracy Consume more products that make NO claims and need NO ingredient list or Nutrition Facts Panel!

29. Homework: Supermarket Savvy Download Supermarket Savvy HO off website Read directions. Complete and print it. Turn in Wed. Oct 7 Please remember….. Our class does not meet on Mon. Oct.5!