1. DELL CA Commercial Microsoft OEM Luis Meza Microsoft Brand Manager

2. Canada SMB – Microsoft OEM. Windows Office Windows Server Windows Pro Mix FY Goal Office Attach Rate FY Goal HIGHLIGHTS LOWLIGHTS Consistent growth YoY Great momentum across All SMB Teams. Windows 7/8 Pro contest ended on Jan.31st with great results across all teams (Dell Q4 @ 94%, +2 pts. YoY). MS H1 OS Mix: Win7 80% / Win8 20%. Win8 Pro improving but still have room for growth (FY13 @ 49%  FY14 YTD @ 77%). -Sales enablement / action plan With the aid of the Office contest we’re able to stop the negative trend. Q1 EUC sales contest launched on Wk4. Contest targeted to drive Office H&B and Pro (ends on May 2 nd ). Office attached rate heavily impacted in Q4FY13 & Q1FY14 due to Legacy ShipsFast configs with 2010 image without the possibility to upsell to 2013. (60,000 PCs). Due to Office OEM 2013 well known issues customers exploring other solutions such as VL or sourcing their own copy of Office. -Sales enablement / action plan FY14 YTD with great performance in: -GCC @ 53%, +8 pts. YoY -EB @ 46%, +6 pts. YoY and -SB @ 67%, +7 pts. YoY. WS Datacenter sells increasing YTD Y/Y by 30% and SQL +65% Server AR heavily impacted by MB customer (Avigilon) with naked server deals (customer growing +69% YTD Y/Y). Without Avigilon, Attach Rate would be @ 39% (+5 pt. YoY). -Sales enablement / action plan * Q3’14: January ** Report based on shipped data and is only to be used for directional purposes – The EMOSR is the official KPI reporting ** Server Attach Rate FY Goal Server Attach Rate w/o Avigilon

3. Engagement Training Incentive $ Oct.16 th : Windows 8.1 training Jul.24 th : Windows 8 refresh training Jul. 10 th : New Hires L&L Top performer recognition Win 7 / 8 Pro contest $1 DT/NB $3 Touch devices Dec.6 th : MS Vendor Day Dell Quarterly Awards (Toronto & Montreal) Floor walks & contest updates Feb.12 th : Tablets training w/ Jason Durocher Top performer recognition Win8 Pro Tablets contest $5 per Tablet, plus: For every 100 tablets sold, Rep. gets an extra $100 March (17-21): Floor walk Contest updates March / April (TBD): Dell FY14 H2 Awards MS H1MS H2 - Sales enablement & Action plan

4. Engagement Training Incentive $ Weekly contest updates emails with Office selling tips Jul. 10 th : New Hires L&L Jun/Jul.: Office Perfect Pitch Challenge Top performer recognition Office contest: Dec.2nd till 27 th : MS OEM Games Dec.6 th : MS Vendor Day Floor walks & contest updates Dell Quarterly Awards Team recognition events Apr.3 rd : Office refresh training (Refresh on Office OEM value prop, selling tips, updates on well known compatibility issues) Top performer recognition Office contest: Bounty per Office SKU, plus accelerator based on Attach Rate (20% bonus on quarterly earnings if Reps. individual AR is >2% QoQ) March (17-21): Floor walk Contest updates March / April (TBD): Dell FY14 H2 Awards MS H1MS H2 $3 H&B 2013 Pro 2013 $6 $2 H&B 2013 Pro 2013 $4 End user promotion: Office OEM Home & Business 2013 Save up to $40 and pay as low as $179.99 on selected systems (Lat E5430, E5530, 3440, 3540 / Opti 3010, 3011, 7010) Limited time offer: Dec.4 th, 2013 – Jan.3 rd, 2014 Office OEM Home & Business 2013 & Professional 2013 Save up to $40 (H&B) and $50 (Pro) with the purchase of select Lat, Opti, Ins and XPS. Limited time offer: Feb.13 th, 2014 – Feb.28 th, 2014

5. - Sales enablement & Action plan Engagement Training Incentive $ MS Server Champ on Site: hands-on demos, L&L, shadowing, support. Dec.4 th : MTC visit Nov.18 th : WS2012R2 deep dive training Jun: SQL Training Top performer recognition WS Datacenter 72-h sales event (TSR could win $100 for each DC booked within the 3 days event) Server incentive targeted at Dell channel partners (Dell 12 on 12 promo) Server contest: bounty per MS OEM OS: Dec.2nd till 27 th : MS OEM Games Dec.6 th : MS Vendor Day Floor walks & contest updates Dell Quarterly Awards Team recognition events TSR’s appreciation events Feb.19 th : TSR Readiness Roadmap kick-off MS Server Champ on site: every Wednesday at Dell office April (TBC): WS2012R2 high level training for ISR’s Top performer recognition Feb, 2014: Dormant account call-down campaign Server contest: Bounty per WS2012R2 SKU, plus accelerator based on Attach Rate (20% bonus on quarterly earnings if Reps. individual AR is >2% QoQ) March (17-21): Floor walk Contest updates March / April (TBD): Dell FY14 H2 Awards MS H1MS H2 End user promotion: Windows Server OEM 2008R2/2012/2012R2 Save up to $200 on MS OEM OS with the purchase of a Dell Server Limited time offer: Dec.9 th, 2013 – Jan.3 rd, 2014 Windows Server 2012R2 (Std, DC, Found, Ess & Hyper-V enablement) & SQL Get up to $600 in savings when you purchase Dell 12G Server with Selected MS OEM OS Limited time offer: Feb.13 th, 2014 – Mar.28 th, 2014 Your name here!!!