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Published byAntony Gilbert Modified over 9 years ago
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HOW DOES YOUR SOCIAL MEDIA MEASURE UP?
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Why Social?
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The Real Reason… What are those Facebooks anyway?
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You Can’t Afford NOT to be Social
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Rules of Engagement Choose Your Measurement – Brand awareness – Audience connectivity – Community engagement – Brand ambassadors
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Return on Investment
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Target Audience
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Desired Actions Click to edit Master text styles Second level Third level Fourth level Fifth level
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Desired Actions
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Data Reports Software Recommendations -All-inclusive Hootsuite (freemium) Sprout Social (paid) Simply Measured (freemium) -Twitter Twtrland Twitonomy TweetStats Tweetreach Tweriod -Built-in analytics Facebook Instagram YouTube Pinterest
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Data Reports
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Adjusting for Success How is your content stacking up? Change content Add images Share user-generated content Change times Reflect user online period Schedule posts Advertising Identify opportunities for paid posts Ensure messaging aligns with existing campaigns
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Get Results Nice work with that Internet thing you do.
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Questions? Val Beerbower PR, Communications Manager Downtown Dayton Partnership beerbower@downtowndayton.org (937) 224-1518 ext. 230
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