1. SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly Sunshine Coast 4/5 September 2015

2. SKAL INTERNATIONAL AUSTRALIA 92nd National Assembly, Sunshine Coast 4/5 September 2015 Club Forum Membership Benefits Membership Retention and Growth Protocols

3. SKÅL Is not an acronym, it is a global networking organisation with opportunities for: S: Suppliers, Sales, Skills, Sustainability K: Key Contacts, Key Markets Å: Association, Affiliation, Agents, Access L: Leadership, Learning, Leverage 12 JULY 2015

4. Skål International at Aug 2015 Largest Travel and Tourism Organisation globally Includes all industry sectors 16,338 members 392 Clubs Clubs are not-for-profit, and support local selected charities 85 countries Clubs/chapters in key global tourism markets for Australia Clubs/chapters in global secondary tourism markets for Australia Clubs/chapters in global emerging tourism markets for Australia Clubs/chapters in many global future tourism markets for Australia

5. Skål International Australia Forward Planning Strategy To retain membership numbers, set a strategy for membership growth and Club development; and position Skål as the trusted and respected voice in travel and tourism in Australia. Clubs have a Business and Financial Plan in place, which is reviewed and updated annually.

6. Member Benefits Networking Member of the largest travel and tourism organisation globally, which is unique Business focus with opportunities at all levels Global introductions and contacts Various meetings at local, national, area and international levels Awards and recognition program with PR, regular newsletters etc. SIERS: SKAL International Event Registration System – attendance at Club meetings globally

7. Skål International role in State and Regional Tourism Skål Clubs in regional locations are unique Tourism networking and association monthly Management discussion of state/regional/local issues Elevation of issues into national/international industry forums Industry participation domestically/internationally Showcasing in B to B trade events globally Profiling in awards programs, international media, and international/area/national/Club newsletters

8. Future Leaders/Young Professionals Future Leaders/Young Professionals program is in its infancy and good progress is being made, which includes Young Skal/Young Professionals: Includes Skålorships Annual Symposium (March 2015 in Rome) Excellent opportunities for tourism students and young professionals Networking opportunities Mentoring opportunities

9. BREAKDOWN OF TOTAL MEMBERSHIP BY AUSTRALIAN CLUB AT 12 JULY 2015 ClubActiveLifeHonoraryAssociateYoung SkålYoung Skål AssociateYoung Skål ProfessionalRetiredTotal ADELAIDE44603000457 ALBANY23000200025 BRISBANE81503000695 BROOME65006000172 BUNBURY-MARGARET RIVER16001000017 CAIRNS78003000384 CANBERRA13100000014 CAPRICORNIA16000000117 DARWIN41006000148 GOLD COAST26602000337 HOBART70007200483 KUNUNURRA25000100127 LAUNCESTON31001000234 MELBOURNE80301000589 PERTH57101100363 SOUTHERN GOLD COAST39003000042 SUNSHINE COAST27103000031 SYDNEY70002000375 SYDNEY NORTH43004000047 SYDNEY SOUTH150000000 TOWNSVILLE29002000233 WHITSUNDAYS200000000 90923048600391025

10. Membership Classifications TRANSPORTATION Aviation: airlines, airports, IATA Maritime: passenger shipping, sea ferries, sea ports Inland waterways: lake/river steamers, yachts, sightseeing operations Railways Autocar and coach companies Car hire and car rental companies

11. Membership Classifications ACCOMMODATION Hotel chains Hotels, motels, motor inns Tourist accommodation, holiday villages, clubs and camps Tourist apartments, camping sites

12. Membership Classifications TRAVEL AND TOURISM Tourist organisations and associations: travel and tourism education, congress and convention centres, convention organisers, OTAs/reservations systems, hotel/travel agent/tour operator associations, tourist attractions Travel/Tourism Consultancies Travel Insurance Travel Agents, Tour Operators, Inbound/Receptive Operators, Wholesalers General Sales Agents

13. Membership Classifications GOVERNMENT Official Tourist Organisations: tourism ministers, embassies, consulates, government tourism organisations MEDIA Travel Media: publishers, editors, travel writers, TV/radio producers/reporters/broadcasters SPORTING, RECREATION AND DINING Restaurants, Golf Clubs, Spas

14. Current Situation – Aug 2015 Healthy membership numbers nationally 1045 members at 20 Aug 2015 Same as at 31 Dec 2013 Club membership growth since 01 Nov 2014: Brisbane +19, Hobart +17, Perth +11, Broome +10, Sydney +9, Southern Gold Coast +9, Sydney North +8, Sunshine Coast +6, Darwin +7, Cairns +5, Kununurra +5 2016 membership goal 1100 Membership retention and growth into 2016 is key

15. Tools and Resources - Aug 2015 SIA powerpoint presentation shared with all Clubs SIA Forward Planning Strategy 2014-2019 (VP Mark) Club Business and Financial Plans 2015 X8 2016 Plans due 31 Oct 2015 – Annual Platinum Club Award Position descriptions for Committee members (Club Statutes) Succession planning by Committees Committee handovers annually MDO on each Committee Model Statutes for SKAL Clubs

16. Membership Applications SKAL International By-Laws for membership categories Membership applications online – pre-populated Membership approval process online – automated Members responsible for updating their personal/contact information in SI database Process relies on personal/contact details being updated/correct SKAL brochure for all members to use Annual Committee handovers are key

17. Skål International provides access to :-  Global markets and customers  Networking and business focus  Trade events  Sustainable tourism  Awards and recognition programs  B to B workshops  Sales trips – attend any Skål Club meeting globally  Future Leaders/Young Professionals Program  Includes all industry sectors  Cost effectiveness