1. Think MOBILE? Why

2. 1. MARKET SHARE Smartphones reached 30% market share in 2011. Globally.

3. 1. MARKET SHARE 1 st Qtr 2012 106M Americans own smart phones Operating Systems 51% Android 31% iOS 12% RIM

4. 1. MARKET SHARE 1 st Qtr 2012 76.2M PCs shipped, down 15% Apple: 17.2M “mobile PCs”, up 118% 13.6M iPads, 63% of market, up 162% HP: 8.9M Acer: 6.9M

5. 2. CONTEXT

6. 3.ANSWER THESE QUESTIONS 1.Does your site solve a unique problem? ~Jen Gordon, Smashing MagazineSmashing Magazine

7. 3. ANSWER THESE QUESTIONS 2. Does your site serve a specific niche? Smashing Magazine

8. 3. ANSWER THESE QUESTIONS Smashing Magazine 3. Is your site sticky enough to warrant return visits … away from the desk?

9. 3. ANSWER THESE QUESTIONS 4. Should you build a web app?

10. What are their core functionalities? How are you going to be better ? How are you going to be better ? 4. RESEARCH YOUR COMPETITION

11. Play with the Top 10 apps. 4. How do they navigate? How are they organized? Smashing Magazine How do they take advantage of the unique characteristics of mobile (GPS, touch, etc.)? 4. RESEARCH YOUR COMPETITION

12. 5. USER EXPERIENCE Using your site or app should be ‘as easy as pie.’

13. FAST + SIMPLE + EFFECTIVE SUCCESS = 5. USER EXPERIENCE

14. CREDITS Danielle Gatsos MCDM: UWSmartPhones UWSmartPhones Kathy Gill UW, MCDM @kegillkegill Photos CC