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Published bySteven Taylor Modified over 9 years ago
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ACCAN National Consumer Perceptions Survey 2012 Jonathan Gadir, Senior Adviser – Policy & Research
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Key Areas Main communication service Non-participation in the market Complaints and TIO awareness Satisfaction with Internet on mobiles 2012 Snapshot: User and non-user attitudes to smartphones
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Survey Objectives Enable accurate claims on consumer perceptions, attitudes, experiences that will help guide our work and advocacy Survey to track changes over time
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Smartphone rapidly rising to dominate
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Length of time with service provider
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Attitudes towards main communications service
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Reasons for “bill shock”
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76% made a complaint to provider when they last had a problem
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Satisfaction with response of service provider to last complaint
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Where would you take a complaint?
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96% did not take latest complaint to the TIO
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Reasons for not taking complaint to TIO
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Satisfaction with internet on smartphone
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Attitudes toward own smartphone use
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77% of non-smartphone users think others spend too much time on them
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Fixed line phone that does not require mains power
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To conclude Questions USO applies to a service (fixed line phone) that 29% say is their main service. Where to from here? Communications services as a utility – are people resisting participation in the market?
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