1. By J.T. Ascoli Dan Winters Ronnie Gillespie Dan Heinrichs

2. Mobility Measurement  Monitoring network signaling in 86 U.S. Markets to count mobile subscribers and determine market share.  Analyzing the cellphone bills of more that 65,000 mobile subscribers in the U.S.  Conducting extensive drive test to measure quality in North America.  Deploying On-Device Meters to measure smartphone activity.  Analyzing carrier server logs to understand feature phone behavior.  Surveying mobile consumers via telephone in-person and online surveys.

3. Society Goes Mobile  Mobile used to be just voice but now includes text, video, internet, games, apps and audio.  Connected devices-iPads, Kindle and Tablets  Mobile Phones

4. Average Phone Bill  Average phone bill is $50.00 per month

5. Feature Versus Smartphone

6. Smartphone OS Share

7. Feature Phones  Most commonly used mobile phone  Valued by consumers for simplicity  Used for voice and texting

8. Android  U.S. most popular smartphone  Created by Google  Open Source  Google charges a one time fee for app developers  Android market rules anything goes.

9. iPhone  U.S.’s second most used phone  $100 to develop apps  Apple takes a cut of 30% of profits for allowing developers to sell apps on the app store  Mobile advertising done by iAd

10. Blackberry  Third most popular phone in the U.S.  Costs $90 to post apps on Blackberry website  $4.99 per app

11. Windows Phone  Free to develop  Microsoft licenses this mobile OS  One of the original smartphone  Mainly used for business