1. Download a free MPEG-4 Player at www.mpeg-4.philips.com Copyright 2000-2001 by Philips Electronics North America Corporation WEMP 2001 Briefing June 20, 2001 – San Jose, California Robert Bleidt Director, Product Management and Business Strategy MP4Net Business Philips Digital Networks

2. Download a free MPEG-4 Player at www.mpeg-4.philips.com Copyright 2000-2001 by Philips Electronics North America Corporation Rob’s Questions What parts of MPEG-4 will be used soon?What parts of MPEG-4 will be used soon? Is Philips serious about MPEG-4?Is Philips serious about MPEG-4? Perspective of any consortia we are participating inPerspective of any consortia we are participating in

3. Download a free MPEG-4 Player at www.mpeg-4.philips.com Copyright 2000-2001 by Philips Electronics North America Corporation What Parts of MPEG-4 Will Be Used Soon?

4. Download a free MPEG-4 Player at www.mpeg-4.philips.com Copyright 2000-2001 by Philips Electronics North America Corporation Streaming Media Formats Set-Top Box Mobile Phone Embedded Processors Embedded Processors TV Station, Satellite, DVD Content PC Narrowban d IP Delivery Real Video, Windows Media Emerging Broadband and Mobile IP Networks: DSL, Cable Modem, GPRS, 3G Philips MPEG-4 MPEG-1,2 TV

5. Download a free MPEG-4 Player at www.mpeg-4.philips.com Copyright 2000-2001 by Philips Electronics North America Corporation “MPEG-4: key enabler or science fiction?” EE Times, February 19, 2001 MPEG-4 Myths

6. Download a free MPEG-4 Player at www.mpeg-4.philips.com Copyright 2000-2001 by Philips Electronics North America Corporation “MPEG-4 is not a standard yet” MPEG-4 Myth #1 Philips Encoder Sun Server Philips Player Philips STB ISO has issued version 1 of MPEG-4 as an International Standard. Compliant implementations are available from several suppliers, including Philips

7. Download a free MPEG-4 Player at www.mpeg-4.philips.com Copyright 2000-2001 by Philips Electronics North America Corporation MPEG-4 standard is “not focused on anything” MPEG-4 Myth #2 ISMA to specify a subset of MPEG-4 for practical streaming delivery over IP networks. The first version of this specification will be available mid-year. ISMA is the Internet Streaming Media Alliance founded by Apple, Cisco, Kasenna, IBM, Philips, and Sun Microsystems to accelerate the market adoption of open standards for streaming rich media over Internet Protocols. ISMA’s Charter: Promote a standard for delivering streaming MPEG-4 over IP through an industry-wide, non-profit alliance. Build upon ratified MPEG-4 video & audio specifications over IETF defined unicast and multicast protocols. Accelerate demand for MPEG-4 over IP products and services through the sponsored marketing and user education programs.

8. Download a free MPEG-4 Player at www.mpeg-4.philips.com Copyright 2000-2001 by Philips Electronics North America Corporation Object Based Coding: “science fiction” and “nothing more than a gadget” MPEG-4 Myth #3 Some truth to this myth – General Object Segmentation (transmitting an arbitrary scene as separate objects) is still in the future. But let’s look at two practical applications…

9. Download a free MPEG-4 Player at www.mpeg-4.philips.com Copyright 2000-2001 by Philips Electronics North America Corporation + Studio/ Post-production MPEG-4 Object Coding + MPEG-4 StudioHome MPEG-4 Decoder Graphic Overlay (Stock Ticker) TC 29.41 .03 PHG 25.17 .76 SNE 58.68 .02 MSFT 69.18  Main Program (Newscast) OTS Graphic (Story Intro) Station Bug (Sponsor) Ordinary TV TC 29.41 .03 PHG 25.17 .76 SNE 58.68 .02 MSFT 69.18  Composited Image TC 29.41 .03 PHG 25.17 .76 SNE 58.68 .02 MSFT 69.18  Composited Image

10. Download a free MPEG-4 Player at www.mpeg-4.philips.com Copyright 2000-2001 by Philips Electronics North America Corporation Buy the Ball ! MPEG-4: Pay-per-View Application YOU BOUGHT THE BALL!!!

11. Download a free MPEG-4 Player at www.mpeg-4.philips.com Copyright 2000-2001 by Philips Electronics North America Corporation Adoption Predictions Today –Today – –Simple and Advanced Simple Profile on Broadband PCs Next YearNext Year –Secure Content Delivery to Broadband PCs –BIFS / Core Profile to STBs and GPRS Phones 2004:2004: –Video and Graphics to 3G Phones

12. Download a free MPEG-4 Player at www.mpeg-4.philips.com Copyright 2000-2001 by Philips Electronics North America Corporation Is Philips Serious About MPEG-4?

13. Download a free MPEG-4 Player at www.mpeg-4.philips.com Copyright 2000-2001 by Philips Electronics North America Corporation Who is “MP4Net”? Pari s Eindhove n Hassel t Tel-Aviv Sunnyval e New business unit formed in 2000 to commercialize Philips MPEG-4 and related technologies.New business unit formed in 2000 to commercialize Philips MPEG-4 and related technologies. Currently 140 people, >200 by end of 2001.Currently 140 people, >200 by end of 2001. Locations:Locations: –Sunnyvale, CA (Management, Marketing, Manufacturing, Support, Applications Engineering) –Paris, FR (Video & Systems Engineering) –Eindhoven, NL (Audio Engineering) –Tel-Aviv, Israel (Authoring Engineering) –Hasselt, Belgium (Embedded Engineering)

14. Download a free MPEG-4 Player at www.mpeg-4.philips.com Copyright 2000-2001 by Philips Electronics North America Corporation Philips MPEG-4 Efforts Philips MPEG Participation – 15 YearsPhilips MPEG Participation – 15 Years Participation in MPEG-4 – 8 YearsParticipation in MPEG-4 – 8 Years Demonstration of First MPEG-4 streaming demo - Sept 1998Demonstration of First MPEG-4 streaming demo - Sept 1998 Demonstration of First MPEG-4 Set-top Box – April 2000Demonstration of First MPEG-4 Set-top Box – April 2000 Demonstration of MPEG-4 Personalized Advertising with Symah Vision – April 2000Demonstration of MPEG-4 Personalized Advertising with Symah Vision – April 2000 Commercial Introduction of WebCine Encoder, Server, Player – Sept. 2000Commercial Introduction of WebCine Encoder, Server, Player – Sept. 2000 Interoperability Demo on Compaq iPAQ with Packet Video – Sept. 2000Interoperability Demo on Compaq iPAQ with Packet Video – Sept. 2000 MPEG-2, MPEG-1 Transcoding Demonstrations – September 2000MPEG-2, MPEG-1 Transcoding Demonstrations – September 2000

15. Download a free MPEG-4 Player at www.mpeg-4.philips.com Copyright 2000-2001 by Philips Electronics North America Corporation Philips MPEG-4 Efforts Founding Member, Internet Streaming Media Alliance – December 2000Founding Member, Internet Streaming Media Alliance – December 2000 Demonstration of Secure MPEG-4 with InterTrust – December 2000Demonstration of Secure MPEG-4 with InterTrust – December 2000 Interoperability Demo with Sun Server – December 2000Interoperability Demo with Sun Server – December 2000 Demonstration of MPEG-4 over commercial GPRS network – March 2001Demonstration of MPEG-4 over commercial GPRS network – March 2001 MPEG-4 Decoder Licensed to TriMedia – March 2001MPEG-4 Decoder Licensed to TriMedia – March 2001 Demonstration of BIFS VOD Applications on PC and TV – April 2001Demonstration of BIFS VOD Applications on PC and TV – April 2001 Acquisition of Veon (Tools for Broadband Rich Multimedia) – April 2001Acquisition of Veon (Tools for Broadband Rich Multimedia) – April 2001

16. Download a free MPEG-4 Player at www.mpeg-4.philips.com Copyright 2000-2001 by Philips Electronics North America Corporation Philips MPEG-4 Products

17. Philips WebCine MPEG-4 Product Line Streaming ServerStreaming Server –Unicast RTP/RTSP streaming over TCP or UDP –Reflection of multicast streams into unicast connections –Supports ISO MPEG-4 hinted files and standard IETF streaming protocols –Supports up to 1000 simultaneous connections PC PlayerPC Player –Supports Win9x, WinME, Win2000, WinNT 4.0 –Free Download from www.mpeg-4.philips.com Real-Time EncoderReal-Time Encoder –Real-time Audio and Video encoding up to SIF/CIF resolution at 30/25 fps – Compliance with ISO MPEG-4 standard MPEG-4 High Quality Audio Profile L2 (AAC audio and CELP speech encoding)MPEG-4 High Quality Audio Profile L2 (AAC audio and CELP speech encoding) MPEG-4 Video Simple and Advanced Simple profile L3MPEG-4 Video Simple and Advanced Simple profile L3 –Multicast 'live' streaming output

18. Download a free MPEG-4 Player at www.mpeg-4.philips.com Copyright 2000-2001 by Philips Electronics North America Corporation For more information on MPEG-4, visit our website at www.mpeg- 4.philips.com