1. www.transportlearning.net MOBILITY MANAGEMENT INTRODUCTION MOBILITY MANAGEMENT & TRAVEL AWARENESS INTRODUCTION

2. www.transportlearning.net MOBILITY MANAGEMENT INTRODUCTION DEFINITION Travel awareness and Mobility management activities are ”Soft Policy” approaches. They can be used as independent activities but also together with ”Hard policies” like infrastructure investments. Here it can maximise the benefits of the investments.

3. www.transportlearning.net MOBILITY MANAGEMENT INTRODUCTION DEFINITION MOBILITY MANAGEMENT Mobility Management is primarily a demand-oriented approach to passenger and freight transport that involves new partnerships and a set of tools to support and encourage a change of attitude and behaviour towards sustainable modes of transport. These tools are usually based on information and organisation, co- ordination and require promotion.

4. www.transportlearning.net MOBILITY MANAGEMENT INTRODUCTION OBJECTIVES OF MM + TA to encourage a change of attitude and behaviour towards greater use of sustainable transport modes, i. e. pt, walking, cycling and intermodal combinations to improve (sustainable) access for all people and organisations by strengthening the conditions for sustainable modes to satisfy mobility needs via a more efficient and integrated use of (existing) transport and land use infrastructure to reduce traffic (growth) by limiting the number, length and need of motorised vehicle trips to improve co-operation between transport modes and facilitate the interconnection and inter-operability of existing transport networks to increase the economic efficiency of the entire transport system

5. www.transportlearning.net MOBILITY MANAGEMENT INTRODUCTION SKILLS AND OBJECTIVES OF THIS SESSION To realize the context between hard policies and soft policies and to see the value and impact of Travel AwAreness and Mobility Management To realize transport problems on site level and to define these problems To set up an analysis and implementation programme for these sites and situations To get knowledge on good / best practise case studies To find out possible fields of activities for each of you Advertising of tenders for transport related awareness campaigns and guidance of the contractors of the tender

6. www.transportlearning.net MOBILITY MANAGEMENT INTRODUCTION MOBILITY MANAGEMENT IS / IS NOT

7. www.transportlearning.net MOBILITY MANAGEMENT INTRODUCTION DIFFERENCES BETWEEN MM AND INFRASTRUCTURE MEASURES