1. Strategic Management 2014 – 2015 WEEK 2 EXTERNAL ASSESMENT International Business Management Lecturer : Ign Teodore Teddy Saputra S.E.,M.B.A

2. Review..............

3. Business Model not Product Model

4. Product atau jasa anda Very Cheap or Very Unique Dibandingkan Pesaing

5. Jangan sampai ditiru...

6. Mengapa Business Memerlukan strategi

7. Industry General Environtment Your company External E Internal E Firms mutually dependent COmpetitor

8. 1 2 3

9. Week 2 Strategic Vision And Mission

11. External Environment

12. Sub Chapter The General, Industry, and competitor environment

13. General Environment

14. 7 Environmental Segment -Demograpich -Economic -Political / Legal -Sociocultural -Technological -Global -Phsycal Firms Cannot directly control The General Environment’s Segments Succesful ones LEARN HOW TO GATHER the information needed to understand all segments and their implication for selecting and implementing the firm’s strategies

16. Tugas untuk Kelompok 1 Pada halaman 38 buku Hitt, didefinisikan dengan jelas definisi dari general environment Tugas anda adalah carilah dan jelaskan dengan kasus perusahaan yg berkaitan dengan Demographic, Economic, Poltical, Sociocultural Segment Tugas untuk kelompok 2 Technological, Global, Phsycal Environment Segment Hitt, Ireland, Hoskisson 9E, Chapter 2, Page 38 table 2.1

17. Industry Environment

18. “The industry environment is the set of factors that directly influences a firm and its competitive actions and responses” -Threat Of A New Entrants -Power Of Suppliers -Power Of Buyers -Product Subtitutes -Intensity Of rivalry

19. Industry Environment Analysis The Five Forces Of Competition Model (Porter Analysis)

20. Threat Of A New Entrance They Can threaten the market share of existing competitors Additional Capacity holds Cumsomers cost down, resulting less revenue The Other Firm will Enter an industry is a function of Barriers to entries and Expected retaliation

21. Barriers To Entry Economies Of Scale Product Differentiation Capital Requirements Switching Cost Access To Distribution Channels Cost Disadvantage Independent Of Scale Government Policiy

22. Expected Retaliation “An expectation of swift (cepat) and vigorous (Kuat) competitive responses reduces the likelihood of entry” “Vigorous retaliation can be expected when the existing firm has a major stake in the industry, when it has substantial resources, and when industry growth is slow or constrained. For example, any firm attempting to enter the airline industry at the current time can expect significant retaliation from existing competitors due to overcapacity”

23. Rivalry Among Competitors Numerous or Equally Balanced Competitors Slow Industry Growth High Fixed cost Or High Storage Cost Lack Of Differentiation or Low Switching Cost High Strategic stakes High Exit Barriers

24. Specialized assets Fixed Cost of exit (Labor agreements) Strategic Interrelationship Emotional barriers Goverment and social restictions

25. Note : The greater a firms capacity to favorably influence its industry environment, the grater the likelihood that the firm will earn above avarage return

26. COMPETITOR ENVIRONMENT

27. Competitor Environment How companies gather and interpret information about their competitors is called competitor analysis. Understanding the firm’s competitor environment complements the insights provided by studying the general and industry environments

28. External Environment “Analysis”

29. Four Part / Steps 1.Scanning 2.Monitoring 3.Forecasting 4.Assessing Analyzing The external Environment is a difficult, yet singnificant, activity

30. Opportunity Versus Threat Condition

31. Segment Of The General Environment Analysis Industry Environment Analysis Competitor Environment Analysis

32. Competitors Analysis Components

33. Tugas Kelompok 3 dan 4 Lakukan Competitors Analysis dengan menggunakan salah satu project anggota anda -Perkenalan Industry -Perkenalan Competitor -Perkenalan Business -Competitor Analysis Gunakan PPT dan Banyak Foto, sedikit Kata kata Waktu presentasi 15 menit, tanya jawab 15 menit

34. Have A Nice Day Class......