1. Mmove Mobility Management Over Europe

2. Communication framework Logo Leaflet Brochure PowerPoint presentation Web site Video

3. Corporate identity Graphic environment ColoursColours Design Style

4. Most important element of a corporate identity Logo ColoursColours Design Style Leaflet Brochure PowerPoint Web site Video

6. 3 Final demo

7. Official Mmove logo

8. LOGO DESIGN ANALYSIS

9. Background level Foreground level

10. Background level

11. Foreground level

12. Basic figure is a bicyclist

14. Colors used Pleasant and harmonious contrast reinforcing the message

15. Grey colour (70% black) gives the impression of depth Avoid the use of black colour Avoid high and undesirable contrasts.

16. Odessa fonts = Clear san serif font roundness + italic style = symbolizing the dynamic of our time

17. LEAFLETS – BROCHURE

18. 3 common types that can cover the most basic needs of a communication campaign.

19. Leaflet

20. Created to achieve mass distribution, Ideal for campaigns were the target audience is vast, Printed in large numbers, Quality of the paper not the best, Size: 14,85 x 21 cm. Leaflet

21. Bi-Fold

22. Presenting four panels, The audience gets more information Made of high-quality paper, They are meant to last longer, Size: 29,7 x 21 cm, folded to 14,85 x 21 cm. Bi-Fold

23. Tri-Fold

24. Presenting six panels, Attract people to open them and find out what is inside, Its size fits envelopes, can be folded and sent by post, Easier distribution, Fully opened, size is 27,94 x 21,59 cm, folded to 9,4 x 21,59cm. Tri-Fold

29. WEB SITE STRUCTURE & CONTENT ANALYSIS

30. www.mmove.eu

31. Web2 application An internet tool which allow users to do more than just retrieve information, but to upload, share, download information, an application which a part of its content is been created and submitted by the partners.

32. Application consists of 4 levels 1ST LEVEL: The MMOVE Project 2nd LEVEL: Documents, Photo Gallery, Media Gallery, News and Events and Latest from Partners 3rd LEVEL: Partnership 4th LEVEL: Restricted Area

33. 1 ST LEVEL refers to The MMOVE Project area provide general (static) information for the MMOVE project the content is submitted by Demekav

34. 2 nd LEVEL refers to Documents, Photo Gallery, Media Gallery, News and Events and Latest from Partners areas

35. 2 nd LEVEL provide dynamic content (final versions only), submitted by all Partners Public Partners DataBase Web site

36. 2 nd LEVEL Provide content as a list Provide details about each article/item Sort results Paging system

37. 3 rd LEVEL Refers to Partnership area 1 st sub level Open to public area 2 nd sub level Administrative area

38. 3 rd LEVEL | 1 st sub level | Open to public area Description Logo Contact information Local project coordinators read all articles and see all the items that Partner has uploaded (Final versions)

39. 3 rd LEVEL | 2 nd sub level | Administrative area

41. Edit Description Add Article Edit Article Delete Article Delete Item by Component Add Item by Component Edit Item by Component Help Partner administrator

42. 3 rd LEVEL | 2 nd sub level | Administrative area Text fields Drop down menus File fields

43. 3 rd LEVEL | 2 nd sub level | Administrative area Text fields Drop down menus File fields

44. 3 rd LEVEL | 2 nd sub level | Administrative area Data base was successfully updated New entry Update an entry Delete an entry

45. 4 rth LEVEL Refers to Restricted Area All the Partners can log in, using their unique usernames and passwords, Have access to articles and items from all the Partners, regardless if they are final or draft versions. (A flag is used to distinguish them), Partners can share content that is in draft format and not ready to go public yet.

46. A smart application, Flexible in changes, Each partner can submit its content, Shape content according to its needs.

47. Filippos Kalogiannis filippos@volos-m.gr