1. Ridin’ Dirty Dirt Bikes Dutch Vap, Ryan Myers, Katie Girmus

2. R.D.D.B.’s History Ridin’ Dirty Dirt Bikes was originally founded in 1989 by Jillian Myers. J. Myers owned the company for 20 years before she met her demise (trying to land her final flip) and left the company to her nephew, Ryan Meyers. R. Myers decided to make Ridin’ Dirty Dirt Bikes into a partnership with his fellow MotoCross champions, Dutch Vap and Katie Girmus. Ridin’ Dirty Dirt Bikes now provides lessons to beginning dirt bike riders. The company’s office is located in downtown Scottsdale, Arizona. Dirt bike tracks and facilities owned by the company are located outside Phoenix.

3. Roles of the Partners Chief Executive Officer: Ryan Myers Chief Financial Officer: Katie Girmus Chief Technology Officer: Dutch Vap

4. Services Provided In the Store Beginning Dirt Bike Classes ◦Two hour group sessions or one hour individual sessions. ◦Teaches how to maintain your bike as well as the fundamentals of dirt bike riding. Intermediate Dirt Bike Classes ◦Two hour group sessions or one hour individual sessions. ◦Teaches the basics of how to race dirt bikes. Advanced Dirt Bike Classes ◦Three hour individual sessions. ◦Teaches how to do jumps, flips, and other exciting tricks. Dirt Bike Safety Class ◦Teaches all skill levels the importance of safety when riding dirt bikes. This class is a requirement for every customer enrolling in RDDB’s classes. ◦Minimum age for all classes is 7 years. Track Rentals ◦Professional riders are able to rent our track when they are in the area.

5. Products and Services Provided Online Products ◦RDDB stickers and helmets are available for sale through our website. Each of these products have our logo on them and are delivered with promotional information about our company’s services. Services ◦We are a web-friendly company… We provide our customers with the ability to schedule lessons online. There is also an anonymous survey/comment portion of our website for customers to provide feedback.

6. Our Customers Storefront ◦Our storefront customers consist largely of the younger generation (7-25); people who are agile and excited to learn more about dirt bikes. However, we do have expert riders up to age 35 that rent our tracks. Online ◦In general, parents use our site to schedule lessons for their children and to buy merchandise such as helmets.

7. Advertising Storefront ◦Bike Safety Seminars at middle schools in the Phoenix area. ◦2 Billboards on the Interstate near the RDDB track. ◦Posters in dirt bike specialty stores in the area. Online ◦Pop-up advertisements on dirt bike gear sites. ◦Listed in yellowpages.com ◦Email previous customers with deals that are catered toward their past purchases.

8. Microsoft Dynamics Software We wanted the CRM over ERP system because we wanted to focus on the customers and we are a customer based company. CRM software will improve our marketing, increase sales, and stimulate our customers interactions. We chose Microsoft Dynamics Software over its competitors, because it is best tailored our mid-market industry at a reasonable cost.

9. Microsoft Dynamics Software It has sales force automation which would help support sales representatives by localizing client information. Offers strong capabilities in customer service by controlling customer contact information, which helps us respond to customer needs more efficiently. Ongoing application maintenance minimizing your need to manage multiple vendors or internal support resources.

10. Microsoft Dynamics Software Management is able to make informed decisions while using Microsoft Dynamics Software because the program supplies them with helpful analytics. The program uses a lot visual effects and organization to help the user understand information better. Program can be personalized to users for the role they play in the company.

11. Microsoft Dynamics Software Microsoft Dynamics CRM is offered both on demand and on premise; we have decided to use the on demand deployment because we are able to access it from any location. We also chose Microsoft Dynamics CRM because it integrates naturally with other Microsoft applications. The cost for the software is $44.00 a month per user.

12. Microsoft Dynamics Software Other users of Microsoft Dynamics Software are Icebreaker, Safety-Kleen, Scott’s Professional, lawry’s The Rib, Integrated DNA Technologies.

13. Pros of a CRM Microsoft Dynamics Software is cost effective. It is compatible with other programs. It offers personalization for the users for each position of the company. It uses visual effects and organization to help the user understand the information better. It has a functional and secure cloud presence.

14. Cons of a CRM Initializing and maintaining the system impedes upon normal business routines by learning a new system. Its not as compatible with other non- Microsoft programs. Part of the program is not customizable, which can be a problem for large companies trying to connect to their original customer database. Security can be a problem when dealing with a third party.

15. Ridin’ Dirty and Microsoft Dynamics Software Microsoft Dynamics will allow our company to become more knowledgeable about our customers. Will be better able to provide more efficient services to our customers and increase their loyalty. As managers we can make better decisions because of the analytics the software provides.

16. References Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education Software Advice, Inc. (2012, August). Microsoft Dynamics CRMSoftware.http://www.softwareadvice.com/crm/dy namics-crm-profile/http://www.softwareadvice.com/crm/dy namics-crm-profile/ Williams, David M. (2012, January 17). Review: Microsoft Dynamics CRM. http://www.itwire.com/cloud- computing/52316-review-microsoft-dynamics-crmhttp://www.itwire.com/cloud- computing/52316-review-microsoft-dynamics-crm