1. Culture, Leisure and Sport Cllr Peter Clarke Pennine Lancashire Culture, Leisure and Sport Group

2. Culture, Leisure and Sport Progress Update Key Timescales -Plan developed by partners -Consultation commenced -Final and formal approval by Joint Leaders planned early 2011

3. The Plan Enables collaboration and efficient working between Local Authorities, other agencies and the private sector Importantly, will support Pennine Lancashire as a destination of choice and enable it to capitalise on its strengths Cycle Pennine Lancashire is an emerging theme as noted by Leaders in July

4. Cycle Pennine Lancashire

5. The Vision “Pennine Lancashire will be the premier cycling destination in the UK with a first class and inclusive network of people, places and support services”

6. The Concept Integrated – an integrated solution based on a network of providers, routes, venues, activities, clubs and groups. Accessible – is easily accessible for those living in and visiting Pennine Lancashire Exciting – is exciting in terms of its breadth and scale of offer and provides challenges for those that want them Engaging – is engaging for all with a range of interlinked activities and venues to encourage multiple, repeat visits Inclusive – is attractive to users of all backgrounds, interests, genders, ages, skills and abilities

7. The Concept Shared – is shared by the local community and visitors with all feeling a sense of pride and ownership in the brand and products within Green – minimises impact upon the natural environment and supports carbon reduction Sustainable – maximises opportunities for innovative capital funding whilst minimising future revenue drawn down Vital – plays a key role in the tourism, sporting, health, community economy and regeneration agendas for Pennine Lancashire and the wider Lancashire sub region

8. Methodology Establishing the baseline Stakeholder workshop Develop a stratified integrated offer Monitoring strategy Branding strategy Outline business case

9. The Baseline Defining the study area Considering the policy framework Understanding the population Interpreting the geography Reviewing the “infrastructure” Assessing behaviour Modelling propensity to cycle

10. The Study Area

11. The Population

12. ‘Population Density’

13. ‘Average Age’

14. ‘Ethnicity’

15. ‘Income’

16. ‘Health Deprivation’

17. ‘Indices of Multiple Deprivation’

18. The Geography

19. ‘Slope Analysis’ – Blackburn

20. ‘Slope Analysis’ – Burnley

21. Slope Analysis’ – Hyndburn

22. ‘Slope Analysis’ – Pendle

23. Slope Analysis’ – Ribble Valley

24. Slope Analysis’ – Rossendale

25. ‘Slope Analysis’ - PL

26. The Infrastructure

27. The Infrastructure:

28. ‘Roads’

29. +’Canals’

30. + ‘National Cycle Network’

31. + ‘LCC Cycling routes’

32. + ‘Bridleways’

33. + ‘Proposed cycling routes’

34. The Infrastructure:

35. ‘Events’ - Road

36. ‘Events’ + Sky Ride locals

37. ‘Events’ + Sportives

38. ‘Events’ + Time Trials

39. ‘Events’ + BMX

40. ‘Events’ + MTB

41. The Infrastructure:

42. ‘Venues’

43. + ‘Bike Shops’

44. + ‘Bike Clubs’

45. + ‘Cycle hire and instructors’

46. + ‘Cafes & Tearooms’

47. + ‘Accommodation’

48. + ‘Sports colleges & Health clinics’

49. The Infrastructure:

50. ‘Arts and Culture’ - Panopticans

51. + ‘Cinemas’

52. + ‘Regional Tourist Location’

53. + ‘Other Arts & Culture’

54. + ‘Green open space’

55. The Infrastructure:

56. Everything

57. Clusters

58. Behaviour

59. Car ownership

60. Cycle to work trips

61. Distance travelled to work <5km

62. Distance travelled to work <10km

63. Cycle Collisions

64. Cycle Collisions - Slight

65. Cycle Collisions + Serious

66. Cycle Collisions + Fatal

67. Market segmentation, Sport England Built on ‘Taking Part’ and ‘Active People Surveys’ Underpinned by socio-demographic variables Data broken down in to 19 segments – from Ben (A01) to Elsie & Arnold (D19) Segments appended to the electoral roll so for each segment able to identify the counts of actual names

68. Cycling segments For this study, broken down in to 4 cycling segments: ‘Unlikely’ Cyclists ‘Utility’ Cyclists ‘Potential’ Cyclists ‘Would be’ Cyclists B10 D17D19D18C12C14C16 A04B09C15 A01B08A02A03B05 B07B06C11 C13

69. Market Segments – Unlikely cyclists

70. Market Segments – Utility Cyclists

71. Market Segments – Potential Cyclists

72. Market Segments – Would be cyclists

73. Key issues and opportunities Centre(s) of cycling excellence Networking of cycle related activity Filling “Infrastructure” gaps Encouraging networking Sharing of resources Realising opportunities Partnership working Common aims and standards

74. Governance - Hub and Spoke CPL Cycle Pennine Lancashire Hospitality Events ClubsBusiness Community Public Sector

75. Next steps Development of: –Network of high quality cycle routes –Supporting tea rooms/hotels/maintenance centres –Linking all existing tourist attractions –Clubs to start and develop cyclists –World class event timetable –Accreditation logo to ensure high standard –Pennine Lancashire “One Place” –Support to tourism, economy and health and well being

76. Thank You