1. Alcohol and Young People Marie Bisset & Matthew Bowman Bolton Healthy Schools team

2. What do these people all have in common?

3. Trends  Most young people do not drink  11–15-year-olds increased from 5 units/week in 1990 to more than 11units/week in 2006.  47 %of 15-year-old girls had been drunk in last month compared with 37 % of boys  Increased numbers of young people drink in the street  Most young people get their alcohol from their parents

5. Consequences  Effects on health  Education  Sport  Looks  Relationships  Careless  An embarrassment

6. Units: What is a unit?  One unit of alcohol is 10ml by volume, or 8g by weight, of pure alcohol Recommended safe limits:  Men: 3-4 units/day, 28 units a week  Women:2-3 units/day, 21 units a week  Young people: no safe limits Binge drinking: 10 units for men, 7 units for women

7. Calories:  4xWKDblue= +  A bottle of lambrini (1 litre)= + +  4xPints of Stella= + +

8. Young People-mixed messages

9. Suggest that drink can contribute to sexual appeal.

10. Imply that alcohol has contributed to sexual or social success

12. Subverted message 0.024%

13. How much did this advert cost?

14. Links to sport

15. Price

16. Adults:

17. You are here

18. The Chief Medical Officer advises that:  Being alcohol free until you are 18 is the healthiest and best option.  If you decide to drink it should not be until you are at least 15yrs old.  After 15 if you do drink you should not drink more than 2-3 units/day for girls and 3-4 units/day for boys  15-17yrs you should not drink every week, and never on more than one day/week

19. Where to get help:  The Parallel Young Peoples Health Centre 01204 462444  360 substance misuse service for young people and families 01204 337330  School Nurse  Teen Life Check:  Teen health quiz for 12-15 year olds - NHS Teen LifeCheck Teen health quiz for 12-15 year olds - NHS Teen LifeCheck