1. Principles of Design ENGL 202D

2. Some Vocabulary Designing Documents: Managing Design Objects using Design Principles

3. Some Vocabulary Design Object : “Any mark or group of marks that can be seen and manipulated on the page.” – Bullets – Letters – Numbers – Lines – Larger Combinations of Objects: words, pictures

4. Some Vocabulary Positive Space Negative Space Important to manage both in a document.

5. Seven Characteristics of Design Objects 1. Shape 2. Orientation 3. Texture 4. Color 5. Value 6. Size 7. Position

6. Seven Characteristics of Design Objects, Shape

7. Seven Characteristics of Design Objects, Orientation

8. Seven Characteristics of Design Objects, Texture

9. Seven Characteristics of Design Objects, Color Example

10. Seven Characteristics of Design Objects, Value I have high value I have low value I, also, have low value

11. Seven Characteristics of Design Objects, Size Small Size = Less Important Large Size = Important

12. Seven Characteristics of Design Objects, Position I’m on top I’m lower

13. Six Principles of Design 1. Similarity 2. Contrast 3. Proximity 4. Alignment 5. Order 6. Enclosure

14. Six Principles of Design, Similarity I’m similar I’m also similar I, however, am not similar

15. Six Principles of Design, Contrast

16. Six Principles of Design, Proximity Section Header Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi nec enim. Donec lobortis, ipsum sit amet mollis tempor, lectus lacus tristique augue, ut faucibus augue felis id mauris. Duis quis lorem non erat scelerisque posuere.

17. Six Principles of Design, Alignment Product Features: active updating, synchronous data transmission, updated user interface, accessibility kit, backup software Product Features active updating synchronous data transmission updated user interface accessibility kit backup software

18. Six Principles of Design, Order Because People Read Pages Top to Bottom Important Things Should go At the top

19. Six Principles of Design, Enclosure We are a group of linked elements We are another group of linked elements

20. Some Examples 20

22. http://www.guardian.co.uk/artanddesign/gallery/2009/nov/25/london-tube-map-design http://www.clarksbury.com/cdl/maps.html