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Copyright © 2007 Senao Inc. All rights reserved UBS Taiwan Conference Senao International
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P.2 Company History About Senao : –May 1979: Established in Taiwan – Nov 1997: Contracted representative of Chung Hwa Telecom Mobile Business –May 2001: IPO in Taiwan Stock Exchange (Stock code : 2450) –Oct 2006: separation of wireless unit, which became Senao Networks, Inc –Jan 2007: CHT completed public offer, become largest shareholder of Senao, Senao became sole distributor of CHT mobile phone business. –May 2011: 223 Direct distribution Stores, number of employees: 2,270
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P.3 Taiwan Communication Channel Market Operator(Chung Hwa Telecom 、 Taiwan Mobile 、 Far Eastern 、 Vibo … ) Operator Service Center Channel direct stores Senao Stores Aurora Stores Arcoa Stores Franchis and distributors Independent stores 、 3C 、 whole sale Others consumer ─ ─ Close channel ─ ─ Open Channel Mobile phone Brand Nokia Motorola Sony Ericsson Samsung LG HTC APPLE Garmin ASUS OKWAP CHT Channel Senao Synnex Aurora Arcoa Tecom System Channel
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P.4 Differential Service
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P.5 Financial results Senao maintained stable returns since 2007, and ROE above 23%. Unit: NT$M IS 2011 %% 2010 %% 2009 %% 2008 %% 2007 %% Revenue 27,52941% 19,4955% 18,531-16% 22,06413% 19,49022% Gross Profit4,56822% 3,7556% 3,5460% 3,54732% 2,688104% Operating Profit 1,50316% 1,2967% 1,214-12% 1,37326% 1,086400% EBIT 1,66114% 1,4549% 1,332-10% 1,48519% 1,246361% Net Profit1,38314% 1,20820% 1,008-7% 1,08917% 931234% EPS5.4312.9% 4.8118% 4.08-9% 4.4911% 4.03217% 20112010200920082007 Gross Margin 16.6%19.26%19.14%16.08%13.79% Operating Margin 5.5%6.65%6.55%6.22%5.57% Net Margin 5%6.20%5.44%4.94%4.78% ROE28.14%27.07%23.96%27.48%27.79%
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P.6 Financial results Leap in revenue and profit from 2011 Unit : ’ 000 IS1Q121Q11Changes % Revenue8,861,0136,198,63742.9% Gross Profit1,445,5681,121,29528.9% Operating Income 562,258430,31630.7% EBIT615,790469,95031% Net Income516,142391,99931.7% EPS2.021.5530.3% May20122011Changes % Revenue3,056,230 1,847,84365.39% Unit :NT$’000
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