1. International Brands Ltd. Group Overview 2011

2. Agenda Group History & Overview Group History Group Companies Group Sales Revenue JV Agreements IBL at Present Business Categories Key Accounts Infrastructure & Reach Channel Strategy National Distributor Analysis Competitive Advantage International Brands (Pvt.) Limited © 2011 | Corporate Overview

3. Group History 1887 - United Distributors Limited (UDL) Formed Distributors for WD & HO Wills Cigarettes Indian subcontinent 1947 - UDL Moved to Karachi 1947 to 1990 - Major Business Growth & Development Unilever PakistanNovartis British American Tobacco RJR Nabisco Bristol Myers Squibb Dow Chemicals GlaxoSmithKline New Zealand Dairy Board 1991 - International Brands (Pvt.) Limited (IBL) Formed International Brands (Pvt.) Limited © 2011 | Corporate Overview

4. IBL Group Companies International Brands Distribution - Urban & Rural UDL Pakistan Distribution - Agro Chemicals United Brands Distribution - J&J International Knitwear Textile Manufacturing & Export THE IBL GROUP SEARLE Pakistan Pharmaceuticals IBL Healthcare Non-Pharmaceutical Healthcare International Franchises Food Franchising - Dunkin’ Donuts HabittUDL Modarabah Retail - Home StoreFinancial Services International Brands (Pvt.) Limited © 2011 | Corporate Overview

5. IBL Today

6. Group Business Categories Confectionery & FoodsLubricants Personal Care & Baby CareAgro Chemicals Home CareSeeds PharmaceuticalsTelecommunication Healthcare & NutritionalsFinancial Services Infant FormulasHome Stores Hospital ProductsFood Franchising Lighting International Brands (Pvt.) Limited © 2011 | Corporate Overview

8. Infrastructure & Reach Head Office Professional Functional Teams Field 40 distribution offices 500 cities, towns and villages covered 1200+ quality sales force 80,000+ retail stores in regular coverage Technology Distribution offices online connectivity Automated order taking and reporting International Brands (Pvt.) Limited © 2011 | Corporate Overview

9. Nationwide Branches S.NOREGIONBRANCH / SUB-BRANCH 1KARACHIKARACHI - 2 2HYDERABAD 3 MIR PUR KHAS 4HYDERABADNAWABSHAH 5SUKKUR 6 JACOABAD 7SUKKURLARKANA 8QUETTA 9BAHAWALPUR 10BAHAWALPURBAHAWALNAGAR 11BAHAWALPURRAHEEM YAR KHAN 12MULTAN 13MULTAND. G. KHAN 14MULTANKHANEWAL 15MULTANMUZAFFARGARH 16MULTANVEHARI S.NOREGIONBRANCH / SUB-BRANCH 17LAHORE 18LAHOREKASUR 19LAHOREOKARA 20LAHORESAHIWAL 21LAHORESHEIKHUPURA 22FAISALABAD 23FAISALABADJHANG 24SARGODHASARGODAHA 25SARGODHAMIANWALI 26GUJRANWALA 27GUJRANWALAGUJRAT 28SIALKOT 29ISLAMABAD 30ISLAMABADABBOTABAD 31ISLAMABADATTOCK 32ISLAMABADJEHLUM

10. Nationwide Branches S.NO REGION BRANCH / SUB- BRANCH 33PESHAWAR 34PESHAWARBANNU 35PESHAWARD. I. KHAN 36PESHAWARMARDAN 37PESHAWARMINGORA 38PESHAWARNOWSHERA 39PESHAWARTIMERGARRHA

11. Branch - Main Cities

12. Sub-Branch

13. Warehousing

14. Channel Strategy Maximize reach in every segment Conventional Retail Modern Retail Electrical Retail Wholesale Institutional Sales Rural areas International Brands (Pvt.) Limited © 2011 | Corporate Overview

15. Distributor Analysis Nationwide Distribution

16. National Distributor Advantages Partner of business vs. customer Ease of operation Ease of communication Speed to market Price stability Quality control HR - Hiring and development Data management and reporting International Brands (Pvt.) Limited © 2011 | Corporate Overview

17. IBL Services Connectivity for MIS Integration of IBL sales system with principal’s ERP MIS Reports Customer wise sales Channel wise sales report Booker reports Inventory by location Discount management Claims management Order execution analysis International Brands (Pvt.) Limited © 2011 | Corporate Overview * Under development

18. Market Development Marketing & Promotion Aligning business objectives between principle and IBL Key parameters tracking and reporting to Principle (coverage, distribution, visibility, etc) (direct system access also available) Business Management

19. In-Store Promotions Merchandising Drives Hanger Deployment Shelf Dispenser Placement Customer Loyalty Programs Customer Trend Analysis – across business lines * Consumer Strength

20. Branch Administration Warehouse Management Product Supply Cash Management Accounts 1. Distribution (calculated & shared by all businesses)

21. Why IBL? Experience of 120+ years Unmatched reach in nationwide distribution Bases in 45 cities (covering 500+ cities & towns) Covering 50,000+ stores directly across Pakistan Distribution strengths Experience Infrastructure Coverage People International Brands (Pvt.) Limited © 2011 | Corporate Overview

22. Thank You