1. www.mobilevce.com © 2009 Mobile VCE Industry Engagement: Is what VCE is all about… Dr Walter Tuttlebee Chief Executive, Mobile VCE

2. www.mobilevce.com © 2009 Mobile VCE Origins & Rationale Strategic R&D for the Global Industry World-Class, Industry-Led, Research to Grow the Industry Founded1996, by the Industry, with Government support Research defined & steered by our Industry Members Not-for-Profit, funded by Industry Members & Government Financial multiplier for research, eg 2009: Cost: £43,500 subscription Value: £2,500,000 research programme

3. www.mobilevce.com © 2009 Mobile VCE Industry led, world-class, strategic research Financially supported by UK Government Undertaken by top UK research Universities Not-for-profit: Strategic research to facilitate industry growth

4. www.mobilevce.com © 2009 Mobile VCE Objective: 1+1=3 [Industry+Univs=Growth] Original Goals in 1996 To harness the research capability of a selected group of UK universities into a cohesive world-class Centre of Excellence To influence the direction of long-term research through dialogue between industry & the academic community To carry out programmes of research with a focus on cross-disciplinary & well-managed programmes To provide a mechanism for industry to work collectively with key Universities to secure the necessary flow of the most skilled experts To secure international recognition were achieved and exceeded by the early 2000’s…

5. www.mobilevce.com © 2009 Mobile VCE Achieving the Objectives Critical Success Factors… Strong & Sustained Industry Leadership Board of Directors, 5 industry, 3 university Clear industry definition of goals & research responsibility Commitment from the Universities to Deliver Mutual respect & esteem between industry & academics Research Excellence Independently assessed as world class Reflects both the university & industry inputs Global Perspective & Engagement Industry membership from Asia, America & Europe Industry membership from across the value chain / value web

6. www.mobilevce.com © 2009 Mobile VCE Industry Engagement that Works Consensus Industry Vision Industry-populated Visions Group develops a shared agenda Industrial Steering Groups Define & manage the detailed programme Industrial Chairman responsible to lead each work area Steering Groups meet each 3-4 months Industrial members provide feedback, direction and decisions on patents, publications, etc, to the research teams Workshops – as needed, to address scenarios, business models, etc Overseas players are actively supported & encouraged, eg Industry Steering Group presentations available with audio via web Webex increasingly used to facilitate remote meeting participation Industry Reviewers Industrial staff can keep close to leading edge in specialist areas One-on-one & technical meetings with researchers A means to assess and develop potential recruits May or may not physically attend Industry Steering Group meetings

7. www.mobilevce.com © 2009 Mobile VCE Core Programme Funding Members’ Core Fund UK Government Support Gov’t Funds - - - Members’ Subscriptions - - - Industry Led World Class Research & Patents New Products, Services & Revenue Streams Seeds & Feeds in-house R&D One-way Trapdoor High financial gearing, strategic research ‘seed’ Strengthens the UK research base available to the global industry Known, qualified, research staff who appreciate industry’s needs The Operating Model

8. www.mobilevce.com © 2009 Mobile VCE Rationale for Industry Engagement Principal Sources of Value Ensuring the Future A proven source of innovation ‘Early Warning Radar’ for technology opportunities & threats Strategic industry-defined research, ahead of the curve Cost Sharing & Partnership Outsourcing and containing R&D costs Projects get done that would otherwise fall off the budget list New industrial linkages can result People & Expertise R&D capability - ‘hard to build, yet easy to lose’ Low cost, ready access, to industry-aware, high calibre researchers Build strong relationships with the UK research community

9. www.mobilevce.com © 2009 Mobile VCE Sources of Value Ensuring the Future Universities are good at long-term research, pushing boundaries Industry needs to know what new technologies are emerging Few companies today support such in-house research Mobile VCE offers a way for companies to ‘ensure the future’ ‘Seed’ – watch progress and, when a research area gets hot, use the technical reports & meet with the team to ‘seed’ a new in-house activity. Get it up and running quickly. ‘Feed’ – manage internal programmes to build upon and be complementary to Mobile VCE research, thereby stretching the internal reearch budget Research radar – a ‘window on the future’ Access to experts – through building long-term relationships, companies grow to understand the real areas of deep expertise

10. www.mobilevce.com © 2009 Mobile VCE Sources of Value Cost Sharing & Partnership Member company subscriptions, plus Government support, are aggregated to fund a Core Programme Core Programme – typically >40x financial multiplier Industry-defined programme based around shared vision Cost - £43.5k (2009) company subscription Value - £2.5m (2009) of research (plus other benefits) Elective Programmes – typically 4-6x financial multiplier Initiated – by an individual company, with others joining in Size – typically from £25k to £250k Number of companies engaged – typically 1-6 Things can be done that might otherwise ‘fall off the budget’ More than just a financial multiplier (but that helps)

11. www.mobilevce.com © 2009 Mobile VCE Sources of Value People & Expertise Relationships are an investment Know who to ask, when an answer is rapidly needed Know who to recruit, by seeing them perform Quality researchers, with real value Quality – ‘the quality of researchers is outstanding across the Mobile VCE programs, when compared to many other fora’ Industry-aware - researchers who understand what industry needs and can thus hit the ground running when subsequently recruited Invest now to recruit later when times improve & necessitate Advice & Direction Mobile VCE is able to point in the right direction Direct contracts with Universities when full IPR ownership is needed Access and relationships with EPSRC, TSB, etc

12. www.mobilevce.com © 2009 Mobile VCE Mobile VCE Strategic Vision  Industry-led Research VCE VCE Telecom Operators Handset Mfrs Infrastructure Mfrs Component, Software, … Convergent Industries IndustryGrowth Shared Future Vision StrategicResearch Univ Research Teams Industry Steering Groups ‘Define & Lead’ ‘Seed & Feed’

13. www.mobilevce.com © 2009 Mobile VCE Wake Up, Take Action ! Member Companies New research streams – identify the key internal staff to engage with the new Industry Steering Groups Consider what is falling off the R&D list – initiate an elective ? Government support mechanisms exist for research pull-thro’ Eg EPSRC ‘Follow On’ funding, Knowledge Transfer Partnership Other Companies ‘Not doing innovation is like shooting yourself in the head’, Ben Verwayen, December 2008 In the current climate, companies need ways to maintain a window on the future and maintain vital research Mobile VCE offers ways to do this cost effectively Consider joining us – now is a good time, at the start of Core 5 Contact the Mobile VCE office to arrange a meeting

14. www.mobilevce.com © 2009 Mobile VCE Thank you ! New Industrial members are welcomed For further information please contact: Dr Walter Tuttlebee E-mail: walter.tuttlebee@mobilevce.com Tel:+44 1256 338604 WWW:www.mobilevce.com