1. Production Management Marketing Plan 3L Torch Light Manufacturer Edward 10110137 Paulus 10110269

2. Background

4. Market Analysis The first “Whole” body torch light that has a Glow in the dark Better improvement Stylish

5. Business Objectives To help people in rural country side or area that have not being reach by the electricity when there are a lot of black out Brand Networking Help elderly to find their torch light Profit

6. Key Strategy We are going to market our product by sell it at the electric store / household store We are targeting the area that often get black out, usually in sub urban area and outside java island (rural area) Uniqueness Cheaper

7. Steps To Achieving Your Objectives First step are to offer our product to the electronic and household store at Ambon in 5 districts that have approximately 4 Villages through the distributor channel in Surabaya. Second step register the brand and product copyright Third step promote our product by using media Advertisement and other printed advertisement.

8. Proposed Budget Rp.5.000.000,00 Start up Capital, now increase to Rp.28.000.000 For marketing: Rp.3.500.000 Advertisement Brochure Business Card Personal Website

9. BEP Rp. 5.000.000,00 : Rp. 17.000 (Hpp per unit) = 294 Units We need to sell 294 Units to get the BEP Net Profit 294 x Rp 18.000 = Rp 5.292.000,00

10. Timing We increase our production capacity when the rainy season come, because usually in rainy season there are many black out cases in all around Indonesia, either due to electricity repair or genuine black out due to lack of power.

11. Thank you