1. CONFIDENTIAL PRESENTATION - 01.07.04

2. What is Snapface? Facial recognition and matching Web and mobile phone based Revenue generator for third parties Brand builder Global appeal

3. Why now? MMS technology Popularity of camera phones Continued web sophistication Market growth both internet and mobile Increasing ‘celebrity’ interest

4. Some numbers UK Adults aged 15-34 spent £49.2m on logos* UK Adults aged 15-34 spent £90m on SMS* There are 47.5 million UK mobile users** 650 million mobile phones sold worldwide in 2004^ 1 billion mobile phones sold worldwide in 2006^ 1.35 billion phones in use today^ *www.gii.co.jp/press/mm12900_en.shtml **www.cellular-news.com/story/11363.shtml ^slate.msn.com/id/2101625/

5. Snapface as a service Revenue generation Multiple mechanisms for incremental revenue Data gathering and marketing Market to registered users/push marketing information via mixed media Proliferation of camera phone technology and MMS Brand recognition Leaders and innovators Global audience

6. How it works Image captured and uploaded to the snapface.com site with on-the-fly resizing Converted to template format Complex algorithms match the template to stored records in the Snapface database. This technique is neutral with respect to race, gender and ethnicity One central database of records for increased matches (see structure)

7. Structure

8. More detail Viral Marketing Tool Perfect application for viral marketing, optimum forwarding appeal Revenue Generation Tool Pay per “snap”, alerts and channel subscriptions MMS upload revenue share Spin off services (Dating, online friends, etc…) E-mail Database Augmentation Collect e-mail addresses/tel no’s, etc… Pure Mobile Functionality No need to be online – possible MMS Applicable to Multiple Markets Relevant to all theatres of operation “see all Chinese people like me…”

9. Revenue generators MMS and SMS charge - up and down Channel subscriptions Site advertising / partnerships Database usage - cross marketing Show me my nearest celebrity match Matches to celebrities and their profiles tailored for each sector – mobile (ring tones, phones etc) Clothing links with www.asos.com Dating Show me all girls who look match Kylie Contact details Subscription service for full dating service

10. Project Plan Complete Development of Front and Back-end Content Management System Reporting function linked to database manipulation software White label versions Available as white label service for all major sites in UK – database augmentation/shared images – distinct consumer information

11. Future possibilities Find lost/missing relatives High profile competitions - lottery, coca-cola, kodak, nokia, vodafone Casting agency usage / doubles Trend spotting - what my baby will look like