1. Retailing 16 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

2. Wheel of retailing Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

3. Retail life cycle INTRODUCTION Aggressive entrepreneurs Pop up retailers GROWTH Sales grow New competitors Stores expand offerings MATURITY Multiple competitors Profits decline New products offered DECLINE Offerings become obsolete

4. Future of retailing Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

5. Demographics Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

6. Technology Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

7. Globalization Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

8. Self-Service Limited-Service Full-Service Classify Retailers by Service Level

9. Classify Retailers Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall NARROW BROAD SHALLOW DEEP Merchandise Depth Merchandise Breadth Convenience stores (airport gift shop) Warehouse club (Sam’s, Costco) Specialty stores (Legendaryheroes.com) Super retailers (Amazon.com) by Merchandise selection

10. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall STORESNON-STORE Retail types Convenience Supermarkets Specialty Discount Off-price Warehouse clubs Factory outlets Department Hypermarkets

11. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall STORESNON-STORE Retail types Convenience Supermarkets Specialty Discount Off-price Warehouse clubs Factory outlets Department Hypermarkets Direct selling Door to door Party selling Vending machines Auctions/eBay Garage sales, Craigslist.com Online retailers

12. Copyright © 20112Pearson Education, Inc. Publishing as Prentice Hall Store Types

13. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Convenience Convenience Store

14. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Non-Store

15. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall B2C E-commerce

16. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall E-commerce Benefits to the firm

17. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall E-commerce Limitations to the firm

18. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Benefits to the Consumer

19. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Limitations for the Consumer

20. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Future effects of B2C

21. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Retailing as Theater

22. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

23. Store Image

24. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall LUXURY THRIFTY TRADITIONAL FASHION FORWARD Macy’s Sears Saks Fifth Ave. Lord & Taylor Bergdorf Goodman Bloomingdales Barney’s Henri Bendel Store image mapping

25. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall STORE DESIGN Image elements Atmospherics Music, color, lighting Traffic flow Visual merchandising PRICING STORE PERSONNEL

26. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Atmospherics

27. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

28. Lighting, color, music

29. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Store Layout

30. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Store Layout

31. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Visual Merchandising

32. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Store Staff

33. Copyright © 2021 Pearson Education, Inc. Publishing as Prentice Hall Pricing and store image

34. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Store Location

35. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2012 Pearson Education, Inc. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall