1. Ch 8 and 9 Andrew J. Misura

2. CH 8- De-Monetization Google and the Birth of a Twenty-First- Century Economic Model Google offers nearly a hundred products, from photo editing software to word processors and spreadsheets mostly are free of charge.

3. Google makes money with search results and ads with other sites, sharing the revenues with Google Google had $22 billion in revenue in 2008

4. Google asks questions like “Would it be cool?,” “Do people want it?,” “Does it use our technology well?” rather than “Will it make money?”

5. Google leads in bringing more products to the cloud Google uses free products to lure in lucrative ad revenue The “max strategy” – since marginal cost of distribution is free, you might as well put things everywhere

6. CH 9- The New Media Models Advertising revolutionized radio, tv and the internet media model of Free: a third party (the advertiser) subsidizes content so that the second party (the listener or viewer) can get it at no charge

7. Google through adsense gives links to buy related products to searches

8. The End of Paid Content Six reasons for the migration to free – 1) Supply and demand – 2) Loss of physical form – 3) Ease of access – 4) shift to ad-supported content – 5) The computer industry wants content to be free – 6) Generation free

9. Videogames are moving to being free Going from “atoms to bits” Games like Second Life are free to play but have economies in them to buy “land”, “items” and “services”

10. Bands make most of their money off of concerts Free music=more exposure=more ticket sales