1. FRANCHISING: PROMOTER OR INNOVATION KILLER? Just a Background…since 1994 Business Franchise International Growth last 4 years Actual Nr stores New Stores 2012 Franchise vs Direct Pipeline for 2013

2. FRANCHISING?? SCALABLE REPLICABLE PROVEN CONCEPT

3. WHY FRANCHISE? GLOBALISATION COMPETITION EFFICIENCY PRODUCTIVITY INVESTMENT EXPERIENCE

4. GOOD FRANCHISE NOT SO GOOD FRANCHISE?

5. CONCEPT :::THE ONE AND ONLY!!! DIFFERENTIATED INNOVATIVE DISRUPTIVE EFFICIENT IDENTIFY THE NEW TRENDS ATTEND THE NEW NEEDS

6. FRANCHISOR Proven Concept Differentiated Offer (services or Products) Architecture Visual Merchandising Operation Processes & Supply Chain IT Logistics Legal Marketing & Positioning Human Resources Online vs Bricks and Mortar Roll Out of Business

7. ALLOWS MULTIPLE STAKEHOLDERS TO EXCHANGE FEEDBACK & EXPERIENCE FRANCHISOR WITH A PROVEN CONCEPT XYZ FRANCHISEES

8. Different SOURCES OF INNOVATION?

9. OFFER PRODUCTS & SERVICES LATEST TRENDS & COLOURS & SHAPES OWN DESIGN CUSTOMER SERVICE AFFORDABLE TO EVERYONE VALUE FOR MONEY FAST FASHION

10. ARCHITECTURE CONCEPT ACCORDING TO LATEST DESIGN TRENDS

11. VISUAL MERCHANDISING Store Display ORGANIZED CLEAN look DYNAMIC MATCHING

12. OPERATION NEW STYLES ARRIVE THE STORES EVERY WEEK!!! ADAPTATIVE COLLECTION THROUGHOUT THE SEASON SALES PERIOD MANAGEMENT

13. PROCESSES & SUPLLY CHAIN BUYING PROCESS PUSH SYSTEM STOCK MANAGEMENT OF THE FRANCHISEE

14. IT&IT& IT!!! TOP NOTCH IT SYSTEM MATRIX REPLENISHMENT

15. LOGISTICS ABILITY TO DELIVER IN TIME DIFFERENT NEEDS DIFFERENT GEOGRAPFIC ZONES

16. POSITIONING EARLY ADOPTERS FIRST MOVERS

17. MARKETING BELOW THE LINE LOCAL ACTION IN THE STORE

18. LEGAL DIFFERENT LAWS DIFFERENT WAYS TO FRANCHISE

19. HUMAN RESOURCES RECRUITING & INNOVATION ATTITUDE VIRTUAL TEAMS

20. ONLINE & SOCIAL NETWORKS FRANCHISEE EUROPEAN UNION FRANCHISEE OUTSIDE EUROPEN UNION

21. EXPANSION & ROLL OUT STRATEGY WHICH COUNTRIES FIRST? WHY FRANCHISING INSTEAD OF DIRECT?

22. DISRUPTIVE CONCEPT WHEN COMPARED TO ESTABLISHED HIGH INCREASE OF ADD-ONS FEEDBACK FROM “FRANCHEPRENEURS” FRANCHISE!!! CONTINUED & LONG TERM SUCCESSFUL ROLL-OUT & EXPANSION

23. The biggest inovation of them all:

24. FRANCHISING !!!!! INNOVATIVE WAY OF EXPANDING BUSINESS THANK YOU ! marco.almeida@parfois.com