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Blackwell Publishers Partnerships in learning and research René Olivieri.

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Presentation on theme: "Blackwell Publishers Partnerships in learning and research René Olivieri."— Presentation transcript:

1 Blackwell Publishers Partnerships in learning and research René Olivieri

2 WILL THE LAST ONE OUT PLEASE TURN OUT THE LIGHTS?

3 WILL THE LAST ONE OUT PLEASE MAKE SURE THE COMPUTER IS STILL RUNNING?

4 THE RETURN OF THE READER

5 What we saw Customers are getting a raw deal Marginal costs fall to near zero Demand is ‘elastic’ The virtuous circle Contract law rules A mixed economy

6 What we did Site licenses are good Free electronic access Encourage access

7 WHO NEEDS….. AGENTS?

8 WHO NEEDS….. AGGREGATORS?

9 WHO NEEDS….. JOURNALS?

10 WHO NEEDS….. LIBRARIANS?

11 TAKE HIM NEXT!

12 FLIGHT

13 FIGHT

14 SUBMISSION

15 VALUE CHAIN What is a value chain? What is value? What is the value added between author and reader in the information value chain What can this model tell us about the future of publishing?

16 Added value The value chain Consumer Raw material Margin

17 Publishing value chain model Content acquisition Content development Product development Project management Promotion Content formatting Sales Manufacturing Fulfillment Warehousing Customer service Marketing Other revenue Business process support Human resource management Finance Firm Infrastructure Business strategy and planning MARGIN

18 What value does the user look for? Separating that which has value from that which does not Selection

19 The information value chain Selection ReaderAuthor Development Acces Navigation Authority Does this model tell us anything useful?

20 The information value chain Selection ReaderAuthor Development Acces Navigation Authority Does this model tell us anything useful? READER FEEDBACK

21 AUTHOR SERVICES speed peer review production branding maximum readership and influence feedback

22 READER SERVICES retrievability personalization alerting display options integration

23 ‘Endeavor’s Voyager library management system will serve as a platform for uniting library collections with the scientific content in Elsevier Science’s primary and secondary publications and databases. It will provide seamless navigation between the system and Science Direct Web editions’ titles’ Scholarly Communications Report

24 THE MICROSOFT LESSON

25 WORD OF WEB

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