1. The Healthier Food Mark: why it matters? Bronwen Jones Deputy Director Food Policy Unit Defra

2. Food Matters: Towards a Food Strategy for the 21 st Century

3. The politics of food

4. Why food matters: economy 3.2 million jobs £172bn sales in 2007 7% of UK national output, the UK’s largest single manufacturing sector

5. Why food matters: environment 18% of UK total GHG emissions; agriculture contributes 7% of UK total GHG Produces waste, water pollution, loss of habitats and biodiversity But also landscape, land management, biodiversity benefits

6. Why food matters: health Consumers are better informed and more demanding about the food they eat 40% of us will be obese by 2025; 60% by 2050 70,000 premature deaths could be avoided by matching nutritional guidelines Cardiovascular disease Cancer Stroke Hypertension Dental decay Too much saturated fat Too much added sugar Too much salt

7. Co-ordinating Government policy Machinery of Government changes in October 2008 Working across Government – as well as lead responsibilities on farming, the food industry and their environmental impacts working on – Social impacts and health and wellbeing, food inequalities, food poverty, food skills – International activity on global food security and sustainability Holistic view to achieve four policy goals set out in the PMSU ‘Food Matters’ report: Foster collaborative working; add value to others’ work; and enhance the Government’s reputation on food policymaking

8. What do we want to achieve Food matters objectives: Fair prices, choice access to food and food security through open competitive markets Continuous improvement in safety of food Healthier food; More environmentally sustainable food chain

9. How can the HFM help deliver these objectives? Provides a market for healthy sustainable food Provides a better food offer for people in hospitals, schools, care homes and canteens Engages with them on health and sustainability issues; and Shows government leadership.

10. Thank you