1. A long and expensive way from waste problem to real actions? Opposite example of Let's Do It! World Cleanup

2. Let’s Do It! model: First you have 1 country troubled with illegal dumping Then you have concerned people to take up the initiative They start the mapping of the garbage raise the issue in public and invite the whole society to cooperate and clean it all up in just 1 day!

3. Acting together Local people Neighbors Enterprises Public organizations NGO-s Media Local governments

4. Long term results 1.The amount of illegal waste drastically reduced. 2. New level of public awareness about the waste issues. 3. Successful co-operation experience throughout the whole society. 4. New wave of ambitious civic actions.

5. So, what is Let’s Do It ??? A civic movement 1 that aims to clean up the world from waste 2 and keep it clean 3 1 civic movement aiming to engage 350 million people / 5% of the population by 2018 2 illegal solid waste 3 by guiding countries to adobt sensible waste management systems

6. 9th of May – 1 000 000 volunteers

7. Densely populated coastline Highly touristic Threatened biodiversity Busy shipping routes Extremely high pollution Why the Mediterranean?

8. Current work

9. Unite Mediterranean in a joint coordinated clean-up effort Therefore LDIM focuses on: Holistic overview of campaign International support and collaboration What we do?

10. Thank you! www.letsdoitworld.org