2. Chapter 7 Goodwill Message 7

3. Chapter 7Krizan Business Communication ©20052 Why are congratulation messages effective in building goodwill?

4. Chapter 7Krizan Business Communication ©20053 Because few companies send this type of message, business people and organizations appreciate receiving them.

5. Chapter 7Krizan Business Communication ©20054 In what forms are goodwill messages sent?

6. Chapter 7Krizan Business Communication ©20055 Goodwill messages are  Handwritten in times of sorrow  Typewritten to welcome customers or employees  Printed for invitations to formal social functions

7. Chapter 7Krizan Business Communication ©20056 What are the pros and cons of using e-mail to deliver goodwill messages?

8. Chapter 7Krizan Business Communication ©20057 ProsCons E-mail is  Inexpensive  Timely E-mail  Lacks personal sentiment  May not be read by receiver

9. Chapter 7Krizan Business Communication ©20058 What determines the formality of goodwill messages?

10. Chapter 7Krizan Business Communication ©20059 Formality is determined by  Purpose of the message  How well reader knows receiver