1. Generational Differences : How to Translate Annimac / Anni Macbeth Futurist Trend Forecaster www.annimac.com.au Eden in Oz Trainers’ Day Melbourne Aus

2. November 2008 www.annimac.com.au 2 Big Picture of Gen Diffs Two key factors

3. November 2008 www.annimac.com.au 3 Two key factors : Gen Diffs 1. Speed 2. Relationships

4. November 2008 www.annimac.com.au 4 Two key factors 1. Speed Slogan : Feed your need for speed…..

5. November 2008 www.annimac.com.au 5 Speed Younger means faster

6. November 2008 www.annimac.com.au 6 I’m never having kids. I hear they take nine months to download.

7. November 2008 www.annimac.com.au 7 Speed faster  linear  lateral  multiple  depth  immediacy

8. November 2008 www.annimac.com.au 8 Two key factors : Gen Diffs 2. Relationships

9. November 2008 www.annimac.com.au 9 Relationships Two kinds  3 D world  Virtual world

10. November 2008 www.annimac.com.au 10 Relationships Younger prefer  Virtual world  3 D world

11. November 2008 www.annimac.com.au 11

12. November 2008 www.annimac.com.au 12 Aged Care industry : ageing employee population large number migrants culture issues large number ESL communication issues

13. November 2008 www.annimac.com.au 13  Big Picture of Gen Diffs  Specifics of Gen Diffs

14. November 2008 www.annimac.com.au 14 outside most demographics your clients pre IT traditional values traditional expectations resist change The Elders 65 + yrs

15. November 2008 www.annimac.com.au 15 Generational ages approx Baby Boomers 1945 – 60 age 45 – 60 Generation X 1960 – 75 33 - 48 DotComs ( Y ) 1975 – 90 18 - 33 Ferals 1990 – now to 18 Wikipedia : Generation X 1960 – 1980 28 - 48 Generation Y 1980 – 1990 18 - 28

16. November 2008 www.annimac.com.au 16 Baby Boomers 45 - 60

17. November 2008 www.annimac.com.au 17 Baby Boomers 45- 60 Downsizing lives Empty nesters Retired or part time work Male identity from job Questioning material status

18. November 2008 www.annimac.com.au 18 Baby Boomers 45 - 60 : Sense of community Seek new safe experiences Security & Health conscious Defer to authority Love / hate change

19. November 2008 www.annimac.com.au 19 Baby Boomers 45 - 60 : Need  training continuity  organising  safe familiar experiences  positive group identity

20. November 2008 www.annimac.com.au 20 Gen Xer 30-45 BB Clone

21. November 2008 www.annimac.com.au 21 Gen X Lifestyle Dog

22. November 2008 www.annimac.com.au 22 Generation Xers 30 - 45 Single Childless Net Dating Varied lifestyles Varied workstyles SOHO

23. November 2008 www.annimac.com.au 23 Generation X 30 - 45 Risk takers Personal journey Fast decisions Materialism assumed Environmental values Defer to heroes Expect & accept change

24. November 2008 www.annimac.com.au 24 Generation X 30 - 45 Need  choices flexibility  short term results  complete – stand alone  skills oriented  demand quality of experience

25. November 2008 www.annimac.com.au 25 DotComs

26. November 2008 www.annimac.com.au 26 DotComs 15 – 30 Gen Y  Own path  Temporary pairing  Group socialising  Internet relationships  Wired Immediacy  No home  No single careers

27. November 2008 www.annimac.com.au 27 DotComs 15 - 30 Gen Y I.d. from activity Multi channeled Multi actions Planetary group mission Temporary deference Need change Cluetrain Manifesto www.cluetrainmanifesto.com

28. November 2008 www.annimac.com.au 28 DotComs 15 - 30 Gen Y  Passionate – value driven  Team + personal relationships  Short term fast involvement  Multi channel activities

29. November 2008 www.annimac.com.au 29 DotComs 15 – 30 Gen Y Need  choices w-w-w-h  no spin  very short term - Now !  flexibility innovation  real positive outcomes

30. November 2008 www.annimac.com.au 30 Parallel Universes Young live them.

31. November 2008 www.annimac.com.au 31 Ferals

32. November 2008 www.annimac.com.au 32

33. November 2008 www.annimac.com.au 33 Japanese Robanoid 2006 Future Aged Care worker ?

34. November 2008 www.annimac.com.au 34 Ferals 0 - 15 Wild Child No limits No boundaries Planetary mission : to create sustainable world Wired Parallel universes Unlimited mind channels Intuitive & telepathic

35. November 2008 www.annimac.com.au 35 Ferals to 15 Future jobs unimportant Non consumers Global i.d. from self values No deference Respect only when useful Live change & ignore barriers

36. November 2008 www.annimac.com.au 36 Ferals to 15 Need Virtual  options for learning  short & fast everything  less bureaucracy  more group power  individual responsibility

37. November 2008 www.annimac.com.au 37 Ferals

38. November 2008 www.annimac.com.au 38 Facing the future in Aged Care :

39. November 2008 www.annimac.com.au 39 thank you www. annimac.com.au