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Published byRandell Logan Modified over 9 years ago
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Carl-Peter Forster President General Motors Europe „Innovation – The Future of the Automobile Industry in Europe“ May 5, 2005 Barcelona Automotive News Europe Congress
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The European Automobile Market Stagnating demand New production facilities by 2007 Non-European car manufacturers entering the market Pricing pressure and decreasing margins
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Conditions for Vehicle Development Economic, environmental and social issues Changing customer preferences Legal regulations
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Market Situation Automobile Industry In Western and Central Europe: – stagnating demand – increasing competition – overcapacities – falling prices
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Recent Market Development Newly registered passenger cars in Western/Central Europe: Q1 2004 Q1 2005 3.8 millions -2.5% 3.9 millions
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Fundamental Changes in Model Segments Conventional cars in the mid-size segment: losing market share since 1999 Compact and mini-vans, such as Opel/Vauxhall Zafira and Meriva: market share has been growing for years
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GME: Expansion of Product Portfolio Increase the share of innovative vehicle concepts, including niche models like Opel/Vauxhall Tigra TwinTop
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Customer Demands on Individual Mobility Exciting design Versatile and flexible cars Fun to drive and expression of lifestyle
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Optimizing Conventional Engines Gasoline and diesel engines: continually refined and developed further
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Innovative Propulsion: Natural Gas Suitability for daily use Opel: market leader in Germany Environmental compatibility
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Innovative Propulsion: Hybrid Technologies Hybrid study based on Astra GTC Proving the scalability of GM‘s hybrid technology Changing market needs: extension to diesel-hybrid
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Innovative Propulsion: Fuel Cell Technology GM: investment of more than one billion dollars in the development of hydrogen-powered fuel cell vehicles HydroGen3: prototype based on the Opel Zafira Suitable for everyday use: FedEx delivery vehicle in the USA and Japan, taxi in Berlin
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The Future of Automobile Electronics 2010: 35 % of production costs could be accounted for by electrical equipment and electronics 90 % of all future innovation will be based on electronics Volume of software doubles every two to three years
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Increasing Efficiency in Development Avoid duplication of engineering activities Full integration of ITDC in Rüsselsheim and Saab Technical Development Center in Trollhättan in GM’s worldwide engineering organization
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One Company – Strong Brands Strengthen each brand with the synergies of GM’s global network Create additional economies of scale and free up resources Customer benefit: wider range of models and innovative technologies
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Continuation of Product Offensive in Europe 2005: Opel/Vauxhall Astra GTC, the new Zafira, Saab 9-3 Sport Combi and Chevrolet Matiz 2006: Opel/Vauxhall crossover SUV, new Chevrolet SUV, the new Corsa and a new two-seat roadster 45 new models or variants in the next five years
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First Generation Zafira Redefined its class, took over market leadership Four years in row: best-selling car in its segment More than 1.4 million units sold
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The New Zafira Further refined Flex7 seating system Progressive design and distinctive dynamic driving performance High-tech chassis and state-of-the-art engines Wide range of equipment
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Million Mile Test Drive Largest test drive campaign ever conducted 35,000 cars available in 40 European countries for three-day test drives More than 700,000 people signed up to participate
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Definition of GM Brands in Europe Cadillac in the premium/luxury top segment
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Definition of GM Brands in Europe Cadillac in the premium/luxury top segment Saab as entry premium contender
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Definition of GM Brands in Europe Cadillac in the premium/luxury top segment Saab as entry premium contender Opel/Vauxhall: innovative core brands of the volume business
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Definition of GM Brands in Europe Cadillac in the premium/luxury top segment Saab as entry premium contender Opel and Vauxhall as innovative core brands of the volume business Chevrolet with growth potential in volume business
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