1. Toyota Recommendations Kayleigh Joyce Brianne Kimmel Kelly Lipovich Chelsey McGrogan Veronica Menjivar

2. Introduction  Keep Toyota at the top of the automobile industry  Develop new strategy  New target audience  Focus on strengths and future customers  Get past recalls and problems  Continue safety efforts and incentives for customers

3. Analysis Strengths Eco-friendly Innovative Economical price Reliable Weaknesses Recent recalls Response to recall Damaged brand image Opportunities Generation Y audience Social media Overall recent drop in auto sales Struggling domestic car companies Threats Competitors: Ford & Honda More hybrids available Ford Fusion

4. Plain Truths

5. Target Audience  18-24  Eco-friendly  Tough job market  Need reliability  Loyalty grows as our target audience does

6. Recommendations  Reach out to new customers  Move past the recalls  Highlight eco-friendly benefits  Importance of consumer safety  Durable, long-lasting cars

7. We’re moving forward, so let Toyota grow with you.

8. Final Thoughts  Focus on Generation Y  Eco-friendly, reliable, innovative

9. Questions/ Comments