1. Mobile will become people’s 6th sense The Coca-Cola Company will use the mobile phone in one hand to put a Coke in the other by detecting the instant before desire.

2. We are doing well with what we have. Shopper Consumer Marketing Bottler Enterprise

3. But we can do more.

4. We must make an irrevocable & indispensible connection between our business and mobile. Connect the world’s most ubiquitous behavior to the world’s most ubiquitous (and beloved) brand.

5. Connect our stories to everybody And the world around them, Wherever they may be, On every occasion, By enabling desire And the instant before. (While making the world better for it.) Connect our stories to everybody And the world around them, Wherever they may be, On every occasion, By enabling desire And the instant before. (While making the world better for it.) We have an opportunity to set a course.

6. Connecting our stories to everyone is (in part) about mobile advertising. Increase Gold Peak Tea’s: ① Sales ② Aided Brand Awareness ③ Brand Imagery

7. Mobile advertising wasn’t as well understood…Until now. We have a factual basis to quantify the positive value of mobile advertising in driving sales.

8. Mobile worked harder than its share and drove results across the board. Sales of budget 5% of sales 6% Total People converted with mobile vs. campaign on average Gold Peak Campaign on average Mobile Top of Mind Awareness Home Brewed Taste Gold Peak Campaign on average Mobile 4.811.81

9. Native. Video. Mobile Creative. Location.

10. It’s turning proximity into access. Aggressively learning BLE (“iBeacons”)

12. “…responsive design effectively ignores the context of the mobile user by focusing only on how software responds to the constraints of the hardware screen rather than how a user responds to the possibilities of an interface." Regardless of how the connection is made, we must understand and respond to the occasion. Paul Pangaro, Ph. D. Writing for GIgaOM

13. We must connect that experience to the ability to transact 100,000 by end of year.

14. And to complete the vision, our use of mobile must make the world a better place. Connectivity for the emerging billion.

15. (While making the world better for it.) The emerging billion By enabling desire And the instant before. By enabling desire And the instant before. Remove the friction of cash On every occasion True “Mobile First” Wherever they may be Proximity into access And the world around them Extending the value of packaging Connect our stories to everybody Fact-based decisions Big ambitions. Real action.

16. The future is amazing, but it’s still the future. Self-driving car, meet network latency? 819mb/month on a 3G connection? Internet of things vs. Internet of people?

17. Thank you.