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Janus Worldwide Konstantin Josseliani www.janusww.com www.janusww.com Localization into Central Asian Languages.

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Presentation on theme: "Janus Worldwide Konstantin Josseliani www.janusww.com www.janusww.com Localization into Central Asian Languages."— Presentation transcript:

1 Janus Worldwide Konstantin Josseliani www.janusww.com www.janusww.com Localization into Central Asian Languages

2 Emerging Localization Market

3 Fact and Figures XVIII-XIX – Districts of Russian Empire 1918 – Central Asian Republics of USSR 1991 – Independent States XXI – Euro-Asian Economic and Custom Union

4 Fact and Figures Territory: 4m km 2. Kazakhstan – 2.72 Uzbekistan – 0.45 Tajikistan – 0.49 Population: 66m Uzbekistan – 30 Kazakhstan – 17 Tajikistan – 8 Turkmenistan – 6 Kirgizstan – 5.5 Largest cities: Tashkent, Almaty, Astana, Dushanbe, Bishkek, Ashgabat

5 Fact and Figures GDP: USD 407bn Kazakhstan – 232 (57%) Uzbekistan – 103 (25%) Turkmenistan – 43 (11%) Industries: Oil&Gas, Mining, Agriculture GDP Growth Rate Turkmenistan – 13% (highest rank for CA and EE) Uzbekistan – 7-8% Kazakhstan – 7-8%

6 Language Environment Kazakh Uzbek Turkmen Kirghiz Tajik Russian

7 Kazakhstan Largest Economy – GDP 232b Largest Territory – 2.72m Level of Education – 99% High Level of Reserves – Oil, Gas, Metals, Minerals Support of Private Enterprise International Cooperation – CIS, Europe, USA

8 Kazakhstan - LSPs Local offices of MLVs (virtual) RLVs with production and/or sales offices – 4-5 Local SLVs – 180-200 Freelancers

9 Kazakhstan - Buyers Local companies Oil&Gas Public Sector Banking Life Science Mining International companies Oil&Gas IT&Telecom Engineering Machinery Mining

10 Kazakhstan – Rates & Market Rates: Freelancer - $0.08-0.16/word SLV/RLV - $0.14-0.18/word MLV - $0.20-0.26/word Market Volume: No general statistics available Not less than 50m USD per year

11 Risk Management - IT IT Infrastructure Tools Knowledge

12 Risk Management – Human Factor Inhouse vs. Freelance Local Mentality

13 Risk Management – Language Kazakh vs. Russian No Established Terminology

14 Risk Management – Economy Currency Fluctuations High Level of Migration

15 Lessons Learned Working with a Customer Personal Contact on CEO Level Long Negotiation Cycle All-in-One Rate Local Contact in Operation

16 Lessons Learned Working with a Linguist Inhouse is better than Freelance Training is a Must Deadline, Communication and Tools Knowledge are in Focus

17 Lessons Learned Building an Office Sales or Production Investment with long-term ROI Local Mentality

18 Lessons Learned Government Role Compliance Regulation Terminology Approval

19 Thank you! info@janusww.info@janusww.com


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