1. 1 www.anderson-emg.com February 8, 2013 8:00AM TO 6:00PM 1 VP Career Development Collin Rich VP Case Competition Neetu Jindal VP FEMBA/EMBA Arthur Zhang VP Finance Laurel Martin VP Programs Jon Erickson VP Career Development Wayne Chomitz VP Marketing Matt Stewart VP Alumni Sev Garen Sislian President Franck Gautier VP Career Development Collin Rich VP Case Competition Neetu Jindal VP FEMBA/EMBA Arthur Zhang VP Finance Laurel Martin VP Programs Jon Erickson VP Career Development Wayne Chomitz VP Marketing Matt Stewart VP Alumni Sev Garen Sislian President Franck Gautier Strategic Challenges in Energy 2013 Case Competition

2. 2 SCE is one of the largest electric utilities in California, serving more than 14 million people in a 50,000 square-mile in southern California. Based in Rosemead, California, the utility has been providing electric service in the region for more than 120 years. SCE's service territory includes more than 180 cities. SCE is recognized as a world leader in renewable energy and energy markets. Their investments in clean generation, advanced energy efficiency, and Smart Grid deployment are leading the way in the electricity industry. SCE faces complex challenges to meet California¹s energy demands now and in the future and is looking for leaders with vision and drive in an era of dynamic industry growth. www.anderson-emg.com 2 Sponsor

3. 3 www.anderson-emg.com 3 Event Details Date: Friday, February 8, 2013 Location: UCLA Anderson Format: Case distributed a week in advance 2 chances to ask questions One day, two rounds (morning and afternoon) 15 minute presentation, 15 minute Q&A Top 3 teams from first round advance to second round

4. 4 www.anderson-emg.com 4 Event Schedule Morning: Round I Lunch 1 hour break out to the 3 teams to work on the 2 nd part of the case Afternoon: Round II Feedback

5. 5 www.anderson-emg.com 5 Case: Provided at 8 AM on Saturday, Feb 2nd Will be a real business problem facing SCE – (last year’s case: calculating holding limits and creating a strategic plan for a utility company when California’s green house gas (GHG) cap and trade emission program goes into effect in 2013) Participation: Teams of four Open to all UCLA Anderson students Cross functional teams encouraged Judges: Panels of judges provided by sponsors Prize: Will be offered (amount TBD) Case Information and Evaluation

6. 6 www.anderson-emg.com The top team from each room of the first round (held in the morning) will advance to the final round (held in the afternoon). The final agenda for the competition will be mailed to all participants after registration. The case will be distributed at 8 AM, February 2nd. Once the Case is distributed, outside assistance (professors, industry, professional, other students, etc) is NOT acceptable. Procuring such assistance is prohibited and will result in the team being disqualified from this and future competitions. Other than Q&A, no additional information will be provided. Please make reasonable assumptions if necessary and cite them in your analysis. Teams may submit questions regarding the case or competition rules at any time until 7 PM Sunday February 3rd. These questions will be compiled and answers will be emailed to all teams by 5 PM Monday February 4th. 6 Additional Details

7. 7 www.anderson-emg.com All presentations are due by 6:00pm on Thursday February 7th. Presentations are to be turned in via email. Bring your presentation on a thumb drive on the day of the event as well. Team presentation order will be determined by random. Teams will be responsible for arranging meeting space on their own prior to the competition. Teams moving to the second round will be given a breakout room between rounds to work on their final presentation. 7 Additional Details

8. 8 www.anderson-emg.com 8 18 Q & A