1. How We Promoted Safe Driving and Utilized the Media To Do It

2. Wrecked Vehicle Display

3. Pledge Drive

4. Safe Driving Night

5. Kids’ Safe Driving Day

6. The Media

7. Preparatory Media Activities Prepare Talking Points Create News Release Develop Media Advisory Meet with Media Specialist See handout Media Advisory: What are the main points of the event? Where should the media go to cover the story? News Release: What is everything the public needs to know? (Much more detailed)

8. News Media Written articles Television spotlights Radio interviews http://fox11online.com/news/local/pledging- not-to-text-and-drive

9. Social Media Twitter & Instagram- Used existing follower base on Appleton North DECA accounts Facebook page In-School Promotion : Emails Announcements

10. Moving Forward Passing off to younger students to continue the campaign Possibly focus on more safe driving topics than just texting and driving State Farm “Celebrate My Drive” contest Continue working with Tom’s Drive In