1. Trails = Sales Advocacy works Pete Taylor Bluedog Cycles Viroqua, Wisconsin

2. About us… Who we are About our region Why Viroqua What makes us unique

3. In the beginning… 2 employees. Me and my wife Started with $10,000.00, No loans Invested 100% in our service department Only bikes on the floor - our own 700 square feet of retail and shop space 200 square feet of limited warehouse No legal singletrack in the county No safe bike paths

4. How do you create a scene that drives your business "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has." Margaret Mead, American Cultural Anthropologist,

5. Create Community Involvement Educate - why it’s important – Recreational opportunity – Stewardship – Financial impact – Wellness benefit – Building the future Advocacy – Vernon Trails – County Parks MOA – Local Schools – Kickapoo Valley Reserve – Multi–use Trail Westby to Viroqua – IMBA Trained and Visits

6. Get the Kids Excited… Camp Bluedog – “A Midwest Mountain Bike Experience for kids ages 6 and up” F.I.T – Families Involved Together – Alleycat Races – Viroqua Community Bike Ride SidieFest – Weekend long Trail Building Event All Levels and ages group rides

7. Bluedog Today More than tripled our retail space Leading Kona dealer for kids bikes QBP purchases year 1 verses now Doubled bike sales annually Embraced Winter with Snowshoes and Skis – Furthering trail education and access Brewdog Coffee Bar