2. Who Wants to be a Millionaire

3. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Question 1 Field Research is also know as? Aching legs Wet FeetPrimary Research Grass Roots

4. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Question 2 Secondary Research is also known as? Desk Research Reading the Newspaper Chair Research Surfing the Net

5. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Question 3 A disadvantage of secondary research is? cheese May not be relevant Its on the internet It takes time

6. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Question 4 Which of these is an advantage primary research? Its not much work It answers your business question You take the credit for good ideas Someone else does it

7. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Question 5 What is Quantitative Data ? The name of the new Bond girl An Access Database Someone who has lots of qualifications Anything measured in numbers

8. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Question 6 Qualitative Data is? The new Bond baddie Miss Watts alias Where people can express their feelings? Lots of numbers on a spreadsheet

9. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Question 7 Closed questions only allow? Specific answers Things to be done in office hours Telephone calls at home loneliness

10. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Question 8 Postal surveys are popular alternatives to personal interviews because…? People like to get post People always fill them in They can be done online A wide geographical area can be covered

11. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Question 9 Consumer panels meet to…? Have a chat and moan To share tips on panelling walls Get money for nothing Discuss views on products

12. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Question 10 What is it called when companies watch you shop? spying Getting evidence to use in court observation An infringement of human rights

13. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Question 11 An example of desk research is? Figure skating Sales figuresFace to face interview observation

14. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Question 12 An example of statistics published by the government is…? The Equal Pay Act Economic Trends Directors’ report The Financial Times

15. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Question 13 A group of people who respond to a market research survey are called a…? sample noseysegment Sales campaign

16. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Question 14 An advantage of face to face interviews is..? Old people may not have anyone else to talk to You can look at the person and ignore them if they look dodgy You could get them to buy your stuff The interviewer can explain questions if necessary

17. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Question 15 Marketing is…? advertising Having a good product Ensuring potential customers can buy your product as easily as possible Selling

18. I Think the Answer is A A

19. I Think the Answer is B B

20. I Think the Answer is C C

21. I Think the Answer is D D

22. I Think the Answer is Don’t Know I’m not too sure

23. A B C D Audience A

24. A B C D Audience B

25. A B C D Audience C

26. A B C D Audience D

27. A B C D Audience Draw

28. You leave with nothing

29. You Leave with £1000

30. You Leave with £32,000

31. Won a Million