1. Technological changes and locating a firm in global Economy
SUBMITTED BY –MANISH SHARMA
PGDM SEM-I
SEC-B

2. DEFINITION
Technological change is the process of invention, innovation and diffusion in technologies and processes.

3. Technological changes in global economy
As the demand is rising day by day due to the rise in population.
Clearly population growth can generate economic growth with the simple replication of existing methods and large labor force.
For an economy operating with a given set of technologies growth in the delivery of goods and services to final users require more factor inputs.

4. New economic environment
In the new economic environment when considering the three factor of production (land, labor and capital).
Critical factor is now labor but it has not shifted simply to labor instead knowledge has displaced capital as the scarce production factor.

5. Pharmaceutical sector
There is a drastic change in pharmaceutical sector in last 25 years due to technological changes.
There are several branches of science which are very helpful for human welfare:
Biotechnology
Microbiology
Molecular biology
Genetics
Biochemistry

6. Cont…. These branches have big impact of technological change. Ex.
Recombinant DNA Technology
Gene cloning
Sperm bank
Gene Library

7. TATA MOTORS TATA MOTORS ESTABLISHED IN 1945
FIRST VEHICLE WAS MADE BY TATA MOTORS WAS A TRUCK.
IN 1992 TATA MOTORS ENTERED IN CAR MARKET AND LAUNCHED TATA SIERRA
IN 1994 TATA SUMO.
IN 1998 THEY LAUNCHED TATA INDICA AFTER ITS LAUNCHING IT BECAME VERY POPULAR CAR IN INDIA DUE TO ITS ENGINE QUALITY AND FUEL EFFICIENCY.

8. CONT… IN 1998 THEY LAUNCHED SAFARI
AFTER THAT THEY LAUNCHED THEIR FIRST SPORTS UTILITY VEHICLE TATA XYLO IN 2008.
TATA MOTORS LAUNCHED TATA NANO WORLDS CHEAPEST AND SMALLEST CAR IN 2008.

9. Traditional production process become obsolete
Computer controlled machines are rendering traditional production process obsolete. Micro electronics and the computer are revolution in every sector of economy. Leaders of today’s most successful business are emphasizing importance of technology harnessing it and speedily integrating it across the organization. these become the ways to strengthen firm in marketplace.

10. In the end……
In the end technology is a new economic model which guides employees to work “smarter". this means utilizing technology to enhance productivity Productivity means more than sheer quantity of work means more creative problem solving and more human engagement in decision making.

11. Locating the firm in global economy
To locate a firm in the global economy first market survey is done. After making survey strategies are made and after setting certain objective plans are implemented. Wall mart is the biggest retail company in the world now coming to India with bharti an Indian company.

12. THANK YOU