1. Lets shoot out poverty!!!

2. The Egalitarians  Lema  Kamal  Imran Khan  Farrukh  Sultan

3. Triumph Fighting poverty, injustice and hopelessness

5. The problem With an estimated population of 2,50000 spread in 15 Union Councils, Murree is one of the seven tehsils of district Rawalipindi. Bestowed with immense natural beauty and being a matchless tourist destination, Murree attracts millions of hearts and minds every year. Each and every eye witnesses the charming queen of hills with tranquil breathe, but their souls seldom realise the dilemma faced by the dwellers. With the exception of some villages, the community of Muree is faced with staggering abject poverty and a sizeable part of the population lives below poverty line. One of the indicators of this social disparity is the overwhelming existence of beggars in the marketplaces of Murree. This does not only depict the harsh reality of social inequality but also brings negative effects on tourism in this beautiful hill station. Just imagine a welcoming and friendly Murree with no beggars at all!

6. Vision, Mission and Objectives  Vision: A prosperous, healthy and egalitarian Murree triumphant over fear and symbolising hope.  Mission: To eliminate poverty, social injustice and suffering while engaging the local communities in healthy economic and social activities with an everlasting positive impact on the environment.  Objectives:  To evolve social enterprises engaging the most vulnerable and disadvantaged groups  To introduce small scale investments commensurate with the skills and abilities of the most deserving individuals/groups  To impart new skills with an objective of engaging the beneficiaries as potential entrepreneurs

7. The theory of change The disadvantaged, down-trodden and have- nots become part of the mainstream society while making dignified earning and bringing value to the economy, society and the environment. The small scale activities of social entrepreneurship have the power to transform our society from an uneven and disjoined society to an egalitarian society where human life becomes invaluable. In out country, begging is now a profession which needs to be discouraged so through corrective measures and engaging the potential beggars in positive economic and social activities.

8. Solution  Motivate the beggars to be the change agents and form an informal group to begin with.  Assess their current capacities and potentials of acquiring skills with little cost or no cost  Agree on ideas for small scale enterprises, skill based investments and need based skills  Hold meetings with the hotel owners and shop keepers  Initiate small scale ventures while engaging individuals according to their capacities, skills and motivations.

10. Potential enterprises Making small paper bags for local shops, medical stores  News paper stands. Selling bouquets, Boutique stands for a group of females

11. Modus operandi  Form an association of the individuals concerned (20).  Assess their skill levels and potentials  Assign two of the group members with the role of planning, coordination, reporting etc  Develop a mechanism of daily interaction amongst all the members

12. Social impact  This project will bring a ray of hope for the poorest of the poor.  This will also bring a positive sign of social equality  The project can be scaled up to other areas and the model can be replicated in rest of the country.  This will also mobilize the government machinery to come forward to support  The visitors to Murree will be thrilled to see a beggar free Murree!!

13. HR Director Finance Officer Coordinator

14. Financial sustainability

15.  Investment: 200000  Projected sales revenue: 750000  Costs: 250000  Profit: 300000  Payback period: 6 months  ROI: 150%  Sustainability: entrepreneurs self-motivation  Engage government and public leaders  Engage local entrepreneurs