2. 1. This type of ad execution style creates a character that represents the product. A.Personality symbol B.Characterization C.Fantasy D.Image :30

3. 2. ________ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given time period. A.Frequency B.Scope C.Reach D.Impact :30

4. 3. Which of the following is NOT true about Sponsorships? A.Most are sports related B.Big Sponsorships i.e. the Olympics are usually very effective C.Work well at the local level D.Can be used to target lifestyle segments :30

5. 4. This element of the promotional mix is generally perceived as being more Credible A.Sales Promotions B.Personal Selling C.Advertising D.Direct Marketing E.Public Relations :30

6. 5. Which holiday will we be celebration on Monday? A. Memorial Day B. Arbor Day C. All Souls Day D. The Vernal Equinox :30 3 point extra credit opportunity next Wednesday. You need to come to class on time.