1. Online Marketing for Postgraduate Coordinators Some Practical Ideas

2. What tools do you currently use to recruit postgraduate students? The Power of Social Media

3. How do prospective students know about your programme? Website -School, Graduate Studies, Careers Service Advertising, mailshots etc Consider also: ‘Spotlight on’ section of website Experiment with Google Adwords and Facebook advertising Add an article on ‘The Final Countdown’ through Graduate Studies

4. Raising Awareness of your Programmes – Google Adwords

5. Raising Awareness of your Programmes – Google Adwords & Facebook http://www.youtube.com/watch?v=-eXQiINWJu4 http://www.youtube.com/watch?v=uFzoM59bIQ8 http://support.google.com/adwords/bin/answer.py?hl=en&answer=170439 5 http://support.google.com/adwords/bin/answer.py?hl=en&answer=170439 5 http://exploringsocialmedia.com/how-to-create-a-facebook-ad-campaign/

6. Making the Most of PAC Use PAC to your advantage – find out where are students coming from by using Listing Previous Institution and ‘Heard About’ (EU, Non-EU or all) If there are current students/past graduates who have come from other Universities/Institutions, find out the reasons for choosing UCC and ask them to spread the word on your behalf through Facebook etc Engage from the time of application. You have email addresses for all applicants – let them know more information about the programme Ask for a current student to be a point of contact for any questions Keep in touch – timetables, expectations, book lists, GSO facebook page

7. Step 2: Using PAC to your advantage PAC Course/Rating Lookup CKE01 MA (Applied Linguistics) (FULL-TIME) App No Surname Other NamesPrevious Institution 1 10220025 Osborne Samantha ClaireBloomsburg University of Pennsylvania 2 10221080 O`ReillyNoreen Saint Xavier University 3 10221083 ChmielIwona State School of Higer Education,Institute of Neoph 4 10221560 GreigKirsten University College Cork 5 10221680 Frain Siobh á nUniversity College Cork 6 10220142 WyslockyKaila Queen`s University, Kingston, ON, Canada 7 10221908 O` MahonySarah MargaretUniversity College Cork 8 10221910 O` Mahony Lilian University College Cork 9 10220215 AlzaidiKhalid Umm AL-Qura university 10 10220238 GuhathakurtaDolan Netaji Subhas Open University 11 10222394 ZygmuntKarolina Adam Mickiewicz University, Poznan, Poland 12 10222422 LeeNina Dankook University 13 10222459 O` Dwyer Alison University College Cork 14 10222699 SextonSu University College Cork 15 10222714 JaakkolaArto University of Westminster 16 10222758 HennessySiobhan University College Cork 17 10222865 FarbaniecAgnieszka Foreign Languages Teacher Training College 18 10221294 Bergin Sin é adUniversity College Cork

8. Step 2: Using PAC to your advantage PAC Course/Rating Lookup CKE69 MPlan (Planning and Sustainable Development) (FULL-TIME) App No Name UCC Student No.Where did you hear about us? Please Specifiy 212221287 O`Brien, Anne109000356 UCC Online Postgraduate Prospectus 412221543 Mitchell, Lisa UCC Online Postgraduate Prospectus 512221547 Keating, David109453385 Academic Staff 171712221726 Bates, Olive Mary109400435 Postgraduate Fair/Exhibition (Ireland) Ucc postgraduate fair 181812221728 Herda, Gregor Other Google 191912221784 Tynan, Aisling108319685 Academic Staff 202012221835 Mc Sweeney, Saorlaith Kate108454221 UCC Online Postgraduate Prospectus 212112221896 O`Sullivan, Orla Elizabeth UCC Online Postgraduate Prospectus 212222012 O` Brien, Helena109336184 UCC Online Postgraduate Prospectus 232312222014 McCarthy, Si ú n109002111 Academic Staff 242412222018 Browner, Robert109415301 Academic Staff 252512222052 O`Shea, Niamh Teresa108459941 Word of Mouth 262612222066 Egan, Denis109786783 UCC Online Postgraduate Prospectus 272712222043 Buckley, Vivyan109653414 UCC Postgraduate Open Day

9. Students – an untapped resource pool The ‘trip advisor’ effect Recommendations are important! Tap into your students’ social media channels Use student testimonials, photos and videos. Post on YouTube and the UCC Home Page Check out www.boards.ie

10. Facebook and Twitter – Join the Party

11. Using Facebook and Twitter Facebook – Graduate Studies Office, CACSSS, International Education, general University College Cork facebook page Photos and videos work REALLY well! Try a mini-lecture on YouTube with student interviews and unique selling points and provide links Good news stories about Alumni – success stories Scholarships, funding, interesting research going on in the area Get your own students to post about the programme!

12. Internal Resources Ruth McDonnell – Office of Media and Communications (for UCC Facebook and Twitter, as well as Spotlight On section of Homepage and PR) Tricia O’Shaughnessy – Graduate Studies Office (For Graduate Studies Facebook and Twitter) Michelle Nelson – Graduate Studies Office – For input to The Final Countdown Stephen Bean – Audiovisual Services for advice/costs of filming Tomas Tyner – Audiovisual Services for photography