1. IR is all about…..

2. First Impressions are Paramount. WHY?

3. EVERYONE CARRIES A CERTAIN IMAGE 

4. WHAT Defines you?  The vehicle you drive  The accessories you wear  The gadget you carry  The food you like  Your education  your attributes

5. Your Company Carries A certain Image too

7. CREATING VALUE THROUGH BRANDING A brand is a totality of perceptions – everything you see, hear, read, feel, think etc about a product, service or business. Branding is an effective and compelling means to communicate the benefits and value a product or service can provide.

8. Tools Representing your Company  Website  Press Releases  Annual Reports  Social Media  Events  Marketing Campaign  Advertisements  Management/ Employees

9. Stock Promoters Make use of..  Newsletters  Email advertisements  internet postings  direct mail newsletters  stock websites/portals  Press Releases  SMS Alerts

10. WHY COMMIT TO INVESTOR RELATIONS? UNQUOTED VIDEO

12. IR CORE FUNCTIONS  Develop Strategies & implement investor relations initiatives tat target and attract news long term investors  Create Initiatives to increase shareholder value & positively impact share price  Re inforce favorable corporate identity in the financial markets and within the business media  Relationship building with financial analysts through meetings, conference and perception studies.  Write and distribute quarterly financial reports  Conduct analyst/investor meetings  Enhance and expand the investor relations presentation on the corporate website

13. Non – Accounting Factors  Equity Story  CSR Activities  Commercial Success  Management’s Reputation  Market Share

14. Nishat

16. Does your company website offer…  Annual/Quarterly Reports Live stock price movements  Financial Calendar Business Strategy  Fact Sheet Ratings  Analyst Report  social media incorporation  Message from CEO  Investor Relations Policy  Presentations  Market Research  Daily Stock movements  future outlook  risk factors  Announcements  Documentaries/Videos  Perception Analysis

21. Domestic Observations

33. IR message should focus on Answering the Three Basic Questions  why should I invest in this company?  Why should I continue to hold this company’s stock?  why should I, as an analyst, recommend this company’s shares?

34. Emerging Role of IR

37. View from the International World

38. Recommendations  Be Consistent in describing the company, its goals, objectives, achievements and financials  Communicate in a timely manner to all stakeholders in both good and bad times  Compare achievements with promises. Do not shy away from communicating both good and bad news. This helps build confidence and expectations