1. College of Business Administration Lessons Learned Part I Assurance of Learning: Strategic Planning through Programmatic Assessment Kathleen A. Krentler College of Business Administration

2. Programmatic Assessment Driven by: 1.Desire to use evidence-based assurance of learning in the college’s strategic planning efforts. 2. The university’s call for and support of programmatic assessment. 3. Requirements of our outside accreditation – AACSB.

3. College of Business Administration AACSB: Show us your AOL! Maintenance of Accreditation approaches Self-Evaluation Report: October 1, 2012 Campus Visit: December 2-4, 2012

4. College of Business Administration College-wide programs: BSBA Common, MBA, EMBA Departmental programs: SOA (2); FIN (5); MGT (3); MIS (2); MKT (3) TOTAL programs assessed across the college: 18

5. College of Business Administration A very simple approach... SLOs Measurement & Data Collection Results Closing the Loop

6. College of Business Administration BSBA Common 5 Goals: Communication (Written & Oral) Critical Thinking Ethical Reasoning Global Perspective Essential Business Knowledge

7. College of Business Administration Oral Communication SLO: Make effective oral presentations that are informative as well as persuasive, as appropriate. Measurement & Data Collection: The CBA UG Committee trains to assess Teams of 2 assessors listen to presentations being made in capstone courses across the CBA Assessors use the internally developed “CBA Oral Communication Skills” rubric (which has been provided to all students).

8. College of Business Administration Results: “85% of our students should meet or exceed expectations” YES Organization Voice Quality & Pace Mannerisms & Body Language Professionalism & Appearance Rapport w/ Audience & Use of Media “50% of our students should exceed expectations” YES Professionalism & Appearance NO Organization Voice Quality & Pace Mannerisms & Body Language Rapport w/ Audience & Use of Media

9. College of Business Administration Closing the Loop: Wider distribution of the Oral Comm rubric Institution of the BA 290 Oral Comm exercise Faculty strongly encouraged to talk with students about strong & weak oral comm and to include oral comm in grading

10. College of Business Administration Reporting the Effort The CBA Assessment website

11. College of Business Administration Moving to WEAVE Do we have to?

12. College of Business Administration Moving to WEAVE Susan’s trains September 2011 Goals & SLOs input October 2011 Measures input By April 2012 Annual Reports submitted via WEAVE June 15, 2012

13. College of Business Administration What’s Next? Curriculum Mapping Read-Only privileges to all faculty Successful MAC in December 2012! Stronger Strategic Planning

14. College of Business Administration Lessons Learned Part II Achieving Faculty Buy-In and Spreading the Word: Adapting to thrive in changing times Kathleen A. Krentler College of Business Administration

15. “The Times They Are a-Changin‘”... But how do you convince the faculty of that? “We give grades.” “What we do can’t be assessed.” “This is just paperwork.”

16. College of Business Administration Challenge #1: Establishing a Culture of Assessment Among the Faculty

17. College of Business Administration The Culture Survey Baseline: 2008 Bi-annual administration

18. College of Business Administration The AIDA Hierarchy Attention - Awareness Interest Desire Action

19. College of Business Administration Attention - Awareness Semesterly Newsletters Posters

20. College of Business Administration Interest What do you want your students to know? When they walk across the stage (i.e programmatic SLOs) When they finish your course (i.e. course-level SLOs)

21. College of Business Administration Desire Want to make your life easier? Want to make grading easier? What is a rubric? How do I make one? (A simple tutorial)

22. College of Business Administration Action Assessment Day

23. College of Business Administration How do we keep it fresh? 1.An event each semester 2.A newsletter each semester 3.Semesterly reminders of SLOs & rubrics 4.Distribution of results 5.Engaging faculty in “Close the Loop” discussions

24. College of Business Administration Challenge #2: Establishing a Culture of Assessment Among Students

25. College of Business Administration A student’s view of the world: Keep taking classes and eventually you’ve completed enough and they give you a degree.

26. College of Business Administration View we’d like students to have: A cohesive program with courses building on each other to achieve overall progammatic goals.

27. College of Business Administration Assessment Culture for students: 1.Helping students’ change their view of the world. 2.Introducing the concept of a program by introducing programmatic goals & SLOs. 3.Helping students’ to see how each course is part of a bigger “whole”.

28. College of Business Administration BSBA Program Goals BSBA students will graduate being: Effective Communicators Critical Thinkers Able to Analyze Ethical Problems Global in their perspective Knowledgeable about the essentials of business MKT 370 contributes to these goals through its student learning outcomes... MKT 370 Student Learning Outcomes At the end of this course students should be able to: On every syllabus: Learning the Goals