1. 2004 APPA Community Broadband Conference Emerging Technologies: Voice Over IP October 11, 2004 Tim Hoolihan V.P. Marketing and Product Management (949) 221-8314 TJH@Primal.com

2. ©2004, P R I M A L S O L U T I O N S, I N C.WWW.PRIMAL.COM 2 Agenda ► What is VoIP ► The Advantages of VoIP ► VoIP – Past ► VoIP – Present ► VoIP vs. Traditional ► Value Added Services ► VoIP Components ► Back Office Requirements

3. ©2004, P R I M A L S O L U T I O N S, I N C.WWW.PRIMAL.COM 3 What is VoIP ► VoIP is a method of digitizing voice into IP packets, which are then transported over a network where they are then re-assembled at the receiving end. Packetized Voice 00000001 0100101 11100001 00101011 1100001 00001001 00111001 01100001 11000001 00000101 Voice over Packet Internet Telephony VoIP

4. ©2004, P R I M A L S O L U T I O N S, I N C.WWW.PRIMAL.COM 4 VoIP Advantage ► Highly efficient voice data transport ► Less expensive infrastructure ► Simplified network management ► Creates foundation for value added services ► Toll bypass ► Unbundling of “Big Iron” ► Quicker “time to market” service deployment

5. ©2004, P R I M A L S O L U T I O N S, I N C.WWW.PRIMAL.COM 5 VoIP Past ► Poor Quality ► Solely Internet based ► Not appropriate for consumers ► Limited connection capabilities ► Uncertain regulatory issues ► Not backed by large carriers

6. ©2004, P R I M A L S O L U T I O N S, I N C.WWW.PRIMAL.COM 6 VoIP Today ► PSTN quality voice ► Increasing capabilities – SS7, SIP, IP Peering ► Significant cost savings ► Scalable ► Classified as an “information service” ► AT&T, MCI, and other large carriers committed

7. ©2004, P R I M A L S O L U T I O N S, I N C.WWW.PRIMAL.COM 7 Why Use VoIP vs. Traditional TDM ► Proprietary service architecture ► Purpose built hardware platforms ► Features tied to generic releases ► Costly to implement and maintain ► Physical network dependency Open service architecture Multi-service software platforms Application features developed quickly with powerful software tools Separation of hardware and software removes development bottlenecks Location transparent Programmable Switch Enhanced Services Platform TDM Switch Soft Switch Media ServerAccess Gateway Application Server IP Network

8. ©2004, P R I M A L S O L U T I O N S, I N C.WWW.PRIMAL.COM 8 Value Added Services ► Conference calling ► Find me/follow me ► Voice mail ► Browser based controls ► Text to speech ► Visual voice mail ► Missed call notification ► Caller ID ► Distinctive ringing ► Anonymous call rejection

9. ©2004, P R I M A L S O L U T I O N S, I N C.WWW.PRIMAL.COM 9 VoIP Components ► Application Server – Manages call progress and processing. ► Media Server – Manages media functions such as digit detection, announcements, and voice messaging. ► Route Management Server – Provides proxy routing and translates the elements supporting management of routes and resources, scalability, load balancing and prevents redundancy. ► Element Management Server – Provides provisioning and management for system elements.

10. ©2004, P R I M A L S O L U T I O N S, I N C.WWW.PRIMAL.COM 10 VoIP Components (continued) ► Each component resides on industry standard hardware such as Sun Solaris servers ► Each component can be deployed to support load and redundancy requirements ► Each component uses industry standard interfaces such as SIP for communication ► Mix and match – Each component is available from a variety of VoIP vendors

11. ©2004, P R I M A L S O L U T I O N S, I N C.WWW.PRIMAL.COM 11 Back Office Requirements Packetized Voice Back Office systems Universal Access Gateways ► Data Collection ► Filtering ► Correlation ► Matching ► Rating (valuation) ► Invoicing

12. Emerging Technologies: Voice Over IP Tim Hoolihan V.P. Marketing and Product Management (949) 221-8314 TJH@Primal.com