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Published byLenard Dickerson Modified over 9 years ago
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By: Brittney Hines, Gary Jenkins, Terrence Wilmer, Cory Trent, & Tierra Riley
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Strategic Analysis Wal-Mart operates as a discount variety store.
Full-Time employees amount to 2,200,000. Largest retailer in the world. Store Count= 10,130 Largest private employer. 18th Largest public corporation. Largest Corporation by Revenue. Net Sales=443.9 Billion Net Income= 15.7 Billion
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Competitors Target has the upper hand in terms of wealthier consumer base. Aisles are a lot wider, merchandise displayed better, and stores are a lot lighter. However, target only operates in the U.S. while Wal-Mart operates in foreign countries. Costco wholesale is similar Wal-Mart’s Sam’s Club. Except Costco average pay, for example $17 an hr is 42 % higher than Sam’s Club, overall better store discounts. However, will always remain behind Wal-Mart because their revenue doesn’t compare. Membership based
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Samuel Moore Walton Founder and Chairman of Wal-Mart Stores Inc.
Born- March 29, 1918. Walton worked his way through college with newspaper routes. Walton was inducted in the U.S. Army in 1942 then a year later married his wife.
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The Beginning Ben Franklin Nickel and Dime Stores.
Chain of discount stores located throughout small towns in the U.S. In 3 years, Sales Volume grew from 80, ,000. Store was so successful landlord did not renew Walton’s lease giving the location to his own son. Walton relocated to Bentonville, bought and opened up the third ever self –service variety store and first in the state.
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Organizational Culture
Open Door Policy: Reassures employees that open communication is possible and vital between the hierarchies of management and general associates. Sundown Rule: Fundamentally a rule that implements same day service with a motto of “why put off until tomorrow what you can do today” Servitude, Team Work, & Respect.
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Organizational Culture
Grass Root Process A Survey given to all level associates to voice and suggest new ideas, ventures and or concerns. 10-Foot Rule: From this day forward, I solemnly promise and declare that every time a customer comes within ten feet of me, I will smile, look him in the eye, and greet him I swear. So help me Sam.
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Market Strategy Low Cost Leader
Centered on the ability of a company to produce and deliver products of competitive quality at lower cost. Low cost strategy it all about positioning. Companies advantage would be to transform from lowest cost producer to lowest cost supplier of products. It improves market share and revenues, great opportunities for the company to leverage the economies of scales, more competitors eliminated.
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Front-Line Positions Target position: The Costumer Service Money Center Representative The Customer Service Manager also known as the CSM or Front end manager Finally, the Cashier
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Money Center Representative Job Description
Encourages and processes new credit card accounts Accepts bill payments Cashes payroll and government checks Creates money orders, assisted customers in sending and receiving money transfers Prepares taxes returns through TurboTax Assists customers with returns and exchanges. Handles incoming calls.
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Customer Service Manager Job Description
Manages a small crew of associates and works with upper management Maintains company standards. Handles money from all registers in the store by collecting and distributing register resets Audits register transactions for signs inconsistency using the Tel-mate system. Holds keys for all locked cases on the sales floor and am responsible for Handles costumer complaints Alerts asset protection of possible theft and work with cash office associates to maintain control of company funds.
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Cashier Job Description
Operates all cash register equipment Quickly and accurately process of Customer transactions Follow protocol for state benefits programs, and age-restricted items.
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Money Center Representative Pay Structure
Current Recommended Changes Base Pay: $12.32 an hour on average Annual pay raise for satisfactory performance evaluation Yearly Bonuses: Depends on the way his or her store actually performs for that year. Based on revenue Up to $1,800 Benefits: Limited Health Care 80/20 co-pay Value plan available with an annual pre-deductible health care credit. new employees who average 24 hours to 33 hours cannot include a spouse as part of their health care Under 24 hours a week: no healthcare. 401(k) Plan: up to two percent 50% of profit sharing contribution by company, up to 4% of employees' pay Life Insurance (up to $200,000) Profit Sharing Plan Stock Purchase Plan Base Pay: $14.00 an hour on average Quarterly Bonuses: Depends on the way his or her store actually performs for that quarter. Based cost of damaged goods. Up to $1,800 Rewards for good citizenship Behavioral encouragement plan for good attendance and costumer service. Benefits: Full Health Care New employees who average 24 hours to 33 hours can include a spouse as part of their health care plan, although children can still be covered Healthcare for every employee.
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Expected Outcome From Pay Change
Better customer service More competitive in job market Increased in employee satisfaction Decrease in absenteeism and turnover The newly improved health plan will retain more employees. Employees will be more motivated because of incentives.
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