1. Fashion- Chapter 12 Vocab

2. What is overall term for ANY form of communication used to inform, persuade or remind people about products or enhance image?

3. TRUE or FALSE? Advertising is a non-paid message that communicates information about a company’s goods and services

4. TRUE or FALSE? Publicity is any non-paid message that communicates information about a company’s goods and services

5. Any short-term incentive used to interest customers in buying products is called this: (For example: buy one-get one, spend $75 and get free shipping, you will enter a raffle for a shopping spree…)

6. A special event that has live models and is theatrical and entertaining used to present fashion lines is called:

7. What do we call any combination of these 4 components of promotion: sales promotion public relations and publicity advertising personal selling

8. TRUE or FALSE? A name, design or symbol that identifies a business or organization is called a brand

9. TRUE or FALSE? Licensing is a verbal agreement giving the rights to produce and promote a designer’s fashion

10. What do we call a detailed, written guide a business develops to plan which promotional components they will use to reach their goals?

11. The integrated look of entire store is called:

12. What do merchandisers create to present their merchandise to attract customers so they will examine it and buy it?

13. What are the permanent or movable store furnishings that are used to hold or display merchandise?