1. Holly Stibbon Email Marketing Overview Segmenting & Targeting Relevant for Individuals Improve Efficiency

2. Overview Part of your strategy Be consistent Clear overall objectives Simple campaign objectives Identify target audiences

3. Learn Now Objective Campaign objective Audience Data: Personal, Demographic, Behavioural

4. Focus efforts Identify Demographic data Behavioural data

5. Get them to open Friendly From Subject Line Pre Header

6. Be Individual Personal Relevant Related information Call to action

7. SEND!!

8. Manual or Automated? Website forms Auto responder Triggered emails Be clear & focus

9. Chain Reaction Day 0 - Thanks Day 4 - Follow up email Day 10 – Related email Day 21 - ‘Book Now’ email Day 330 - Interested in a course?

10. Track – Measure - Improve

11. Summary Simple objective Target recipients Personal Relevant Get your hands dirty!