1. © 2013 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill Chapter 15 Speaking to Inform

2. 15-2 Informative Speaking Convey fresh information Make material interesting Help listeners remember important points

3. 15-3 Types of Informative Speeches

4. 15-4 Definition Speech

5. 15-5 Definition Speech Sample purpose statements To define for my listeners the spoils system in American politics To define for my audience the meaning of the term ecotourism

6. 15-6 Description Speech

7. 15-7 Description Speech Sample purpose statements To describe to my audience the highlights of the life of civil rights leader Rosa Parks To describe to my listeners the inside of a beehive

8. 15-8 Process Speech

9. 15-9 Process Speech First type

10. 15-10 Process Speech Sample purpose statement To teach my listeners how to remove a stain from clothing

11. 15-11 Process Speech Second type

12. 15-12 Process Speech Sample purpose statement To explain to my listeners how surgeons perform bloodless operations with laser beams

13. 15-13 Process Speech Guidelines Use visual aids Involve the audience in physical activity whenever possible

14. 15-14 Process Speech Guidelines Proceed slowly Give warning of difficult steps

15. 15-15 Explanation Speech

16. 15-16 Explanation Speech Sample purpose statement To explain to the audience why some people keep dangerous exotic pets

17. 15-17 Guidelines for Informative Speeches

18. 15-18 Guidelines Relate the speech to the listeners’ self- interest

19. 15-19 Guidelines Make information interesting

20. 15-20 Guidelines Avoid information overload

21. 15-21 Guidelines Tailor information for each audience

22. 15-22 Guidelines Use the familiar to explain the unfamiliar

23. 15-23 Guidelines Help listeners remember key information

24. 15-24 Tips for Your Career Tip 15.1 For Long Presentations, Plan a Variety of Activities